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Five ways UX blends with SEO to improve a site’s performance
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Winners and losers of Google’s latest mobile friendly update: USA
[ad_1] Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016 This update is supposed to give an even more powerful boost to mobile-friendly pages. When we…
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Five most interesting search marketing news stories of the week
[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a round of very exciting changes to AdWords and some stats about the intolerability of video ad formats. Google AdWords launches new features for mobile ads and maps As…
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Why ecommerce sites should use both SEM and SEO for acquisition
[ad_1] It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the rise of online users, it is important these retailers adopt a multichannel approach. Despite being similar in that SEM and SEO both aim…
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Five competitive advertising strategies to outsmart your competition
[ad_1] It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft. Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the help of advertising!…
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Google AdWords launches new features for mobile ads and maps
[ad_1] Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expanded description lines, responsive display ads to fit different devices and formats, more customized bidding options, and pilot features for Google Maps which…
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Five SEM trends ecommerce retailers should expect for the rest of 2016
[ad_1] With the advertising industry becoming more and more competitive each year, many online advertisers are now using search marketing to supplement their organic search results as a way to stand out from the crowd. Although it comes at a price, this form of marketing can provide relevant, high-quality traffic and help with brand exposure,…
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Shhhhh! Don’t tell anyone but SEO tools are great for market research and completely free
[ad_1] SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines. Despite that awareness, a lot of marketers will have no idea of the great tools that search marketers have on their…
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Six most interesting search marketing news stories of the week
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Searching for Video, Images, Audio, Gifs, Podcasts, Memes & Radio: a directory of search engines, finders & generators
[ad_1] Here’s an up-to-date list of all the available video or video file search engines, audio and sound search engines, podcast directories, meme generators & Gif finders at your disposal. Jump to a section: Images – Gifs – Memes – Video – Radio Stations – Sounds – Podcasts Images Bing http://www.bing.com/images?FORM=Z9LH1 Bing offers an image search…