[ad_1] Each time you visit a web page, a bureaucratic exchange takes place between your computer’s web browser and a distant web server. Your web browser (called the “client”) begins the exchange by submitting a request to the web server for code, images, and other information. The web server, always on the alert, returns a…

[ad_1] Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right? Amy Nicholson, managing editor at content strategy agency Sticky Content, says it’s time for businesses to install their own great content leaders, who…

[ad_1] Recently we’ve had a lot of internal discussions about the importance of keywords and the various combinations, including match type. This discussion revealed a few interesting nuances that I thought were worth sharing. The focus will be how the search results page changes with just one additional change to the search query and what…

[ad_1] What is a title tag? How do you write one? Why are title tags important? Do they actually help with search engine optimisation? Can I see some good and bad examples? Following on from our blockbusting guide 22 SEO essentials for optimising your site, I thought I’d follow up the advice on title tags and…

[ad_1] Brand new research out today reveals that, since Google AdWords removed its right-hand side ads and brought in an occasional fourth paid ad position for ‘highly commercial’ search terms, this fourth ad appears for nearly one-quarter of all search topics. It’s been an interesting time for search marketers, with lot of early research indicating…

[ad_1] Alex Jones from Hallam Internet shared a new case study around an outbound PR campaign, focused on bloggers. The campaign sought to attract the attention of a bunch of highly relevant bloggers, as well as, hopefully, a few links. The results show that bloggers are increasingly savvy about the value of linking out to other sites.…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have major updates from Periscope and interesting stats from Bing. Oh yeah and tonnes of new stuff from Google, because you know, it’s a weekday ending in ‘y’. A quarter…

[ad_1] One of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key takeaway from a panel of experts discussing programmatic at a recent ClickZ Live digital marketing conference. “In programmatic we have a tendency to use…

[ad_1] You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs). SEO might sound complicated for beginners, but in fact, everyone can start applying a few basic tips that will affect a post’s performance and eventually its ranking.…

[ad_1] This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile customers. Where marketing, web, design, UX and development collide there is bound to be a confusing mishmash of terminology and confusion of definitions. One of the best (or worst) examples of this…