[ad_1] It’s Friday once again, and time for a round-up from the world of search marketing. This week we have App Store search ads, the ability to compare search queries in Search Console, and more ad tests from Google… Web users think most outbound links are commercial A study by Dan Petrovic, aka @DejanSEO, looked…

[ad_1] The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining control over their own outlets and what they posted. More than a decade later, and many of the social media platforms of today…

[ad_1] The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital. The report further suggests that retailers whose services don’t meet customers’ expectations could lose more than £12bn a year. The Digital High Street Advisory Board announced in March 2015 a five-year strategy that sets out…

[ad_1] Paid search is a pretty awesome channel, but it’s not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we’re talking more than $100 per click in some cases, for industries like law and finance. (This is Bing data, but…

[ad_1] By now we should be used to Google experimenting with its results pages and ad formats, and well, we are, but it doesn’t stop a minor change from creating a frisson of excitement even when only about 0.5% of searchers in a single territory get to see them. The latest variation, as discovered last…

[ad_1] A responsive website is not a mobile strategy. There has been a lot of re­cent articles on mobile and more and more of us are getting on-board but how can you, from a people-centric content marketing perspective, optimise your website for mobile? Let’s begin… Technical change Google has strengthened its mobile-friendly ranking signal to…

[ad_1] With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let’s take a look at some of the…

[ad_1] Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile-friendly sites in…

[ad_1] It’s Friday, so welcome to our weekly round up of search marketing and related news.  This week we have the 16 companies dominating Google, stats on retailers’ search budgets, and a look at accusations around Google and searches for Hillary Clinton. Is Google manipulating searches for Hillary Clinton? Er,no… There’s been talk of Google manipulating…

[ad_1] Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective.  It’s about being in the right position at the right time to capitalise on interest and to hoover up all the traffic you can. Seasonal events could mean Black Friday, the Christmas shopping, one-off days like…