[ad_1] Last week we ran a contest on Twitter and Facebook in order to giveaway a bunch of free tickets to our new search event Connect, taking place in Miami next week on 4-5 February. Connect will bring together all the best and brightest of the search marketing industry to discuss how to thrive in…

[ad_1] Our eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the PLAs shown for any given search query. The new interface includes an arrow icon in the bottom right corner of the product display panel. Click on it and the amount of listings shown will…

[ad_1] In a topsy-turvy year for SEM that saw ‘mobilegeddon’, the rise of machine learning, a shift towards the user experience and the dominance of the Knowledge Graph, let’s see who the eventual winners were in 2015. IndexWatch has just published its annual visibility index showing which domains were the most successful in riding out…

[ad_1] Earlier today, while signed in to Gmail, I stumbled upon what appears to be a new test from Google. Some say it’s a little bit creepy. I think it’s the natural evolution of Google Now. I typed in ‘capsule’ to take a look at the CRM tool, and Google served up the following personalised…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: Google begins experimenting with its PLAs, there are some stats on ad spend, we answer “what is the most trusted media source?” (I’ll give you one guess) and there’s a very…

[ad_1] Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding. One of our most popular articles of all time is a post entitled SEO Basics:…

[ad_1] Last week I looked at the potential of evergreen content for SEO purposes, showing how it can work over time.  This time I’ll look at how to plan and create content like this, where to find ideas, and the different formats you can use. Planning and idea generation Ideas for content come from a…

[ad_1] Okay, I get it. You’ve read all the recaps, trends and goal post articles you can handle on paid search these past few weeks. But let’s talk, because I want to show you three areas you may not be thinking about that ultimately impact your customer’s journey – even though they’re a little off…

[ad_1] The Goliath in any industry will always have their version of David. Sometimes they may have more than one.   Right now Google has their standard competitors and a recent upstart called DuckDuckGo.   Just like Ello was to Facebook, DuckDuckGo will not retain or use consumer data. This has caused a lot of…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: Pandas, Periscopes and Paid search. Google integrates Panda into the core ranking algorithm As our own Chris Lake reported this week, there has been a new roll-out of Panda, and “it’s…