[ad_1] We already know that Google formulates its rankings based on a wide variety of factors and metrics.  Past that, it gets a little less clear cut in terms of which areas to focus on when optimising your site, and Google remains coy when it comes to confirming or denying how important some factors may…

[ad_1] What seems like quite a straightforward and possibly ridiculous question is meant as a ‘gut-check’. A question that shouldn’t just be identified only once by an organization, but periodically over time.  This is especially true if marketing teams have evolved over time or if product offerings or the company mission has changed. This question…

[ad_1] I last compiled a list of design trends back at the start of 2014. Things move quickly in the wide world of web design, but I feel that an annual list is probably overkill. As such, 2015 was a fallow year for me, but I thought I’d put a new list together this side…

[ad_1] MUHAHAHAHAHAHAHA MINE ALL MINE!!! See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, making it as easy as possible for Google to crawl every page nor does it matter that you’re creating top-notch content on a regular basis, because there will always be competition from…

[ad_1] I have noticed an increasing trend during the second half of 2015, which I believe will further increase in 2016: the recognized importance of links within online marketing by those outside SEO. Specifically, this recognition is happening by those higher up the marketing food chain: CMOs, VPs and marketing managers.  I’m in a unique…

[ad_1] There’s so much content out there these days that it can be difficult to cut through the noise. You really need to go the extra mile to make an impression.  Even some of the best content can wither on the vine. I’ve committed all manner of schoolboy errors over the years, from publishing at…

[ad_1] Price comparison websites still dominate the UK search rankings for financial products, though more ‘traditional’ brands are beginning to fight back.  The StickyEyes Consumer Finance Intelligence report finds that the comparison sites have a 62% share of paid and organic visibility, though this is down from 83% last year.  How the comparison sites dominate…

[ad_1] It’s been a tumultuous 2015 for search, perhaps more so than any other year. With mobile optimisation becoming a ‘do-or-die’ component of your web presence, a massive shift in focus towards the user and Google letting many cats out of the bag when it comes to the ranking signals it uses, marketers have been…

[ad_1] Yesterday we brought you the 10 most popular articles by Search Engine Watch’s guest writers, now it’s time to list those produced by our editorial team.  So, with the largest number of pageviews first, here’s the top 10…  1. 12 good, bad and ugly web design trends for 2016 Chris Lake takes the top…

[ad_1] Guest writers are a big part of Search Engine Watch, and they have contributed some excellent content in 2015.  So, after a look in Google Analytics, I’ve put together the ten most popular posts from our guests.  1. Mobilegeddon is coming on April 21 – are you ready? In this post, Chuck Price provided…