[ad_1] I’ll lay out my stall straight away, I don’t particularly like native advertising.  However, I’m seeing this as an exercise in trying to dispel my own confirmation bias. I would love nothing more than to rant endlessly about an advertising practice I’ve described before as no better than “autoplay video, Spotify ads and downloading…

[ad_1] When content marries with mobile, mobile will truly excel.  At the moment, content is universal. You do some research, get the lightbulb moment and then write an article. You publish this to the web and, hey presto, it’s available on desktop, tablet and smartphone. The content itself will soon be responsive though. Text will…

[ad_1] You may have followed the various murmurings on Twitter and beyond about a possible algorithm update from Google. Certainly the data seemed to suggest that something was happening. It was rumoured to be the much anticipated Penguin 4.0 update, but it turns out that there has been a new roll-out of Panda, and it’s…

[ad_1] Businesses with multiple websites across different countries have a number of decisions to make on how they structure their various sites.  But what are the advantages and disadvantages of each?  In this post we’ll look at the different approaches using selected major corporations to show what type of domain structure strategy they use across…

[ad_1] Twitter is “considering” a move towards a 10,000 character limit for tweets, according to an article by Kurt Wagner on Re:code.  The post cited ‘multiple sources’ but is somewhat speculative. The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be a ‘read…

[ad_1] Avinash Kaushik, Digital Marketing Evangelist at Google and author of Web Analytics 2.0, has the ability to convey genuinely enlightening, yet complex technical guidance in the most approachable and entertaining manner possible.  Avinash’s blog Occam’s Razor is a must-read for every digital marketer at every level, and his keynote speaking gigs are equally as unmissable. Therefore…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: some of your favourite social networks turn against you, Bing and AOL become buddies and we discover the best way to share videos on Facebook. Bing now officially powers AOL Search …

[ad_1] Creating evergreen content is a great strategy for improving your search rankings, as well as improving the quality of your content.  As I said before when looking at ways in which content marketing and SEO work together, content shouldn’t be created purely to improve search rankings, but SEO should be considered.  If done properly,…

[ad_1] In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition software only once. This was a request to Siri to, “Open the pod bay doors HAL.” It’s great, you should try it… Although after repeatedly attempting it again this morning,…

[ad_1] After the turkey is eaten and you have watched enough bowl games to make your head spin, it’s time the think about the New Year. The holidays are a time where we enjoy being with friends and family, and reflecting on the year. It’s also a time to think about new resolves – things…