[ad_1] I recently read a blog post in which the author claimed, “The days of gaming Google are over.” What an absurd statement. If you are an SEO, gaming Google is what you do. As long as Google uses algorithms to serve up search results, there will always be a way to exploit it. The…

[ad_1] We’re all under pressure to create compelling content that is good enough to attract links. But creating that of quality can be time consuming and expensive. Video interviews with recognized experts in your industry are a terrific and affordable way to create outstanding content with the potential to attract many links. Getting experts to…

[ad_1] Google is issuing harsher penalties to websites that spam repeatedly. The company has extensive Webmaster Guidelines around design and content, technical factors, and quality, the latter of which mandates that you “make pages primarily for users, not for search engines” and “avoid tricks intended to improve search engine rankings.” Some banned practices include automatically generated…

[ad_1] Alphabet creates opportunities for localization, according to new research from Forrester. Last month Google restructured by splitting its core offerings – search, advertising, apps, maps, YouTube, and Android – from the most experimental facets of its business. In Google Alphabet Will Upend Local Marketing Practices, a brief released earlier this week, Forrester researchers claim that the split…

[ad_1] Understanding Google search – the Webmaster guidelines, the PPC platform, the relentless algorithm updates, and so on – is part of the job description for those of us in the digital marketing field. Small business owners didn’t sign up to be online marketers – but they are. Thousands of digital marketing agencies are standing…

[ad_1] Google has been found guilty of preventing competition in Russia, forcing vendors to preload Android devices with Google apps and banning them from installing apps from competitors. What could this mean for the two search engines’ competition? Yandex filed an anti-trust campaign back in February, accusing Google of illegally trying to squeeze out its…

[ad_1] Enterprise clients operate at a very competitive scope, and need links to help fuel their online marketing. Once overlooked, large brands are learning that it takes a strategic and intentional approach to secure the links they need in their online marketing. Moz and BuzzSumo recently released a study that analyzed 1,000,000 articles, and found no…

[ad_1] In May, the new Google Search Console (GSC) Search Analytics Report was made available. This release, followed by debut of the Search Console API, made it easier than ever to take advantage of Google’s own measurement of your site’s movement in SERPs. Unfortunately the Search Analytics Report user interface has a 90-day historical limitation,…

[ad_1] This week Google began rolling out the Drag-And-Drop Report Editor functionality for AdWords, which will be incorporated into all accounts over the next few months. This is a very welcome change for those folks who love pivot tables in Excel, but hate repeatedly pulling data when they just want to make a small tweak…

[ad_1] Google began its roll out of Android Pay earlier this week, marking the search giant’s reenterance to the mobile payments arena. By next week, most people running Android 4.4 KitKat on their phones should see the Android Pay app in the place of Google Wallet. Almost exactly a year ago, Apple released the iPhone…