[ad_1] Amongst all the arguments and proclamations that SEO is dead or dying, the assertion that all that is required is great content has been a popular one. To a certain extent, it has some value. At least, as far as the intention goes. I’d much prefer that sites concentrating on creating content that people…

[ad_1] It’s curious timing to suddenly see a return to search as a viable playing field in a marketplace where everything and everyone is focused on mobile and video, with programmatic buying driving the market. What mobile has done in resetting the field has put Google’s dominant position into play. A few weeks ago, The Wall Street…

[ad_1] Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and some key tips for effective linking. I recently wrote about the ways in which SEO and content marketing can work together, and I see internal linking as one of the most important ways. …

[ad_1] On-page and link signals – which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority – are the most important factors when it comes to ranking in local search, according to new research by Moz. Moz released the results of its 2015 Local Search Ranking Factors survey yesterday, following…

[ad_1] We’re all familiar with the basic steps we should take when doing keyword research for a website. However, there are some instances where it’s a little tricky to optimize a page. For me, the Frequently Asked Questions (FAQ) pages fall into this category. My approach for these pages involves taking a closer look at…

[ad_1] To the uninitiated, SEO can seem daunting. Getting started is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills, consult the community with problems you can’t solve on your own, and continually scale up the diversity…

[ad_1] Google introduced auto-complete more than 10 years ago, so predictive search has been a staple of search engines seemingly forever. But since YouTube has become the second largest search engine, predictive search has spread to video as well. Travelzoo, a publisher of travel deals that also works as a search engine, recently put out…

[ad_1] Businesses all over the world are in a continuous search for data that explains who their website visitors, audiences, and customers are. Whether you characterize this as “personas” or “business intelligence,” the fact is, this data comes from many places, not all of which are simple or actionable. Enter Google AdWords, your business intelligence…

[ad_1] If you read my PPC column last month, you’re aware that I’m not a fan of Google AdWords Dynamic Structured Snippets, which automatically generate random text into ads. Literally the same week that article was published, Google answered our pleas to put the power back into our hands and Structured Snippets was born. Google…

[ad_1] Sites which scrape and copy content from other websites are often able to outrank the original source, as the examples in this post will demonstrate. These “content thieves” are able to do damage to the original site’s rankings, causing a loss of search visibility, potential sales, and leads.  The examples here call into question…