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Should you audit your disavow file?
[ad_1] In October 2013, Google gave us the Disavow tool. This allowed webmasters to instruct Google not to count the link metrics that flowed either through certain links or from certain domains. If you’ve had a manual penalty or have been dealing with Google’s Penguin algorithm, you’ve probably filed a disavow file. Related articles For…
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What is an authority website and how can I become one?
[ad_1] Well the pedantic answer to this would be, “Not till until you adopt a less useless form than that of human being and become a well-regarded publishing website” but we’ll get into my erroneous grammatical choices in a different article. On another website. For the beginner’s out there, let’s answer a few questions… What…
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What mobile users really want from a business’s website
[ad_1] Most business owners are already well aware that they need a mobile-friendly website. It’s no longer simply the information provided by a site that matters to prospective customers and to Google, it’s how that information is presented. Poor presentation, as well as a dearth of information, can actually drive prospects away and straight toward…
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Tips for understanding and designing optimized landing pages
[ad_1] There is no denying that the internet can make or break your business based on how visible it is to modern day consumers. That’s why it can’t be stressed enough just how necessary it is to build a user-friendly, attractive website that showcases everything you have to offer. During the build-out process of your…
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5 Things Your CMO Should Know About Generic Top-Level Domains and Dot Brands
[ad_1] In the early days of the Internet, there were only four top-level domains: .GOV, .EDU, .ORG and of course .COM. Unless you were a government, a school or a non-profit, the only top-level domain (TLD) that made any sense was .COM. Naturally, everyone from plumbers to politicians flocked to secure important .COM domain names.…
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Personalization Helps Amazon Prevail
[ad_1] The fact that Amazon’s dominance continues to hurt retailers is surprising to exactly no one. However the reason for this isn’t necessarily because consumers prefer Amazon. Amazon has managed to nail personalization in a way few retailers have, according to new research from BloomReach, a Silicon Valley company centered on a personalization platform. According…
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Being Outranked by a Scraper Site? Google Says it's Your Problem
[ad_1] A couple of weeks ago, I wrote about the results of an experiment which looked at how easy it was to outrank sites simply by stealing their content. It turns out that, to varying degrees, this was indeed possible, even when the target sites were well-establish authority sites like ClickZ and Econsultancy. For example,…
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Do You Have a Diversified Local Strategy?
[ad_1] I am often surprised when I hear a business or brand owner state, “My SEO or local listing position for my top keyword has dropped, and my revenue and sales are shrinking.” With Google’s recent reduction in local listings positions from seven to three, I hear this statement quite often. My response is often,…
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How to Use Google's New Customer Match Feature
[ad_1] After the months of speculation and years of debating, Google has finally announced its next step in personalization across many of its ad products. Earlier this week, Google released Customer Match, a feature that gives advertisers the ability to upload a batch of email addresses to Google. This ultimately provides targeting capabilities to specific customers…
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Which Ranking Factors are Important for Mobile Sites?
[ad_1] Five months after Google’s mobile friendly update, it hasn’t quite turned out to be the ‘mobilegeddon’ that some predicted. However, it has started to make an impact, as some of the data from a new Searchmetrics’ mobile SEO report shows. For example, the percentage of mobile-friendly sites in the top 30 results on Google…