[ad_1] Technical SEO has certainly fallen out of fashion somewhat with the rise of content marketing, and rightly so. Content marketing engages and delivers real value to the users, and can put you on the map, putting your brand in front of far more eyeballs than fixing a canonical tag ever could. While content is…

[ad_1] Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In the past 20 years, Google has gone from a university project called Backrub to a global powerhouse that continues to shape how we search for, and discover, new information. And yet, these are still early days for…

[ad_1] Google’s Home device was launched in November 2016 in the US, and as recently as April 6 2017 in the UK. As a direct rival to Amazon’s Echo in the battle to gain control of the intelligent digital assistant market, Home has made great strides already. Some sources estimate that Google may already have…

[ad_1] We’re back with our weekly round-up of the most interesting search marketing news stories from around the web. I hope you all enjoyed last Friday’s Easter search trivia quiz, and if you haven’t had a chance to test your knowledge yet, be sure to have a go and share your score with us on social…

[ad_1] Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an…

[ad_1] Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search trivia quiz to test your knowledge. What was the name of the project launched…

[ad_1] The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election. Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google…

[ad_1] After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. Google provided the following examples of Fact Check in action: We can see clearly the format taken: What the claim is, who made the claim, and whether the claim is verified by a reputable source. Two…

[ad_1] Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we are exploring the future of voice search, while Google is determined to get rid of fake listings. Moreover, ecommerce brands explore the importance of site speed, with Google launching an A/B…

[ad_1] A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed. Find out how you can avoid the same mistakes. Web users are not patient. The speed of your site can make a massive difference to whether people will visit your site, whether they’ll stay…