[ad_1] One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets. Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method. New research commissioned by Urban Airship suggests that not only is usage of mobile wallets…

[ad_1] With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.  However, the sheer size of the audience (a third of all web users) means that the rewards are there if you get it right. In this post, I’ll look at some of…

[ad_1] This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong but…

[ad_1] If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are still times customers need to reach a business by phone and mobile click-to-call is on the rise. According to data from BIA/Kelsey, calls to US businesses from smartphones will hit 162 billion in the next…

[ad_1] Sometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page load-time are talked about so often in the SEO world purely because a user will have no hesitation leaving if they are not having a positive experience on your website. It’s that…

[ad_1] Who are the most useful SEO tweeters to follow? In this post I’ve listed those I have been following for a while, as well as some other useful suggestions.  After this article on ClickZ listing marketing leaders to follow, I decided I’d steal the idea for SEW and list some useful tweeters on the subject…

[ad_1] It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against Google from Europe, new mobile shopping formats, and Google testing store inventory searches in GMB. New mobile formats from Google Google announced this week that it will soon begin rolling out new…

[ad_1] If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current organization’s sophistication with marketing analytics, there’s no reason you shouldn’t step up and report results like a boss. But what exactly does that mean? I don’t just…

[ad_1] Obviously, the ultimate goal of CRO should be to increase sales and quality leads. But my question for today is: what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. For example, you can measure: But one metric is more important than all the rest. I…

[ad_1] To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among the ranking factors. Brian Dean of Backlinko conducted an experiment with 1 million Google results to determine which factors help web pages appear on the first SERP and I’ll be…