-
What you need to know and five steps to prepare for 2021
[ad_1] 30-second summary: Google page experience metric goes live in 2021. Rewarding pages that offer a better user experience. The signal measures a site’s performance, security, and mobile-friendliness. To prepare for 2021, get a fast web hosting service, optimize your content for mobile users, and install security measures (firewall, SSL, etc.). Avoid pop-ups and whole…
-
Top strategies behind link building success
[ad_1] 30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity Create a 12-month plan to maximize your off-page SEO success SEO is more important than ever. As online usage…
-
Get the data that puts you ahead of the competition
[ad_1] What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic? Black Friday marketing: November 2019 Christmas marketing strategy: December 2019 Build strong display and referral partnerships Analyze historic conversion data The biggest…
-
What spooks you about creating your own CTV app?
[ad_1] 30-second summary: Recent data from Roku shows that 85% of Americans are now streamers. Making them feel excited about some new CTV app is not a piece of cake but also not totally unfeasible. In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. This may sound spooky…
-
How to immediately profit from your next piece of content
[ad_1] 30-second summary: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach overlooks the value of insightful content as a sales resource, especially for B2B firms. What type of content works best for sales prospecting. Examples of content and an overview of how to create your…
-
How to get more from your links
[ad_1] 30-second summary: SEO strategists focused on link building often forget that it’s much easier to optimize their existing link equity than it is to build more. Large enterprise and ecommerce websites with thousands of landing pages often spread PageRank too thin, sending link equity to pages that are unlikely to ever rank. SEO strategists…