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Tag: Google News

  • Five reasons why SEO should be prioritized over paid media campaigns

    [ad_1] 30-second summary: Most marketers combine SEO and paid media campaigns, but the marketing budget between the two should not necessarily be split down the middle. Paid media campaigns, which include PPC, social, and influencer campaigns, are a one-and-done expense, meaning the investment doesn’t build on itself. SEO can take weeks or months to show…

  • How to teach an old blog new SEO tricks

    [ad_1] 30-second summary: It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s control, part of the reason is likely related to problems that gradually build up on the site. Obsolete content, broken links, and technical issues…

  • Five great display and video advertising tactics to increases relevance and revenue in a cookie-less world

    [ad_1] 30-second summary: Display and video advertising already have tactics that can be highly effective in a cookie-less world. Contextual advertising is going to rise, as users will be in the right state of mind to interact with the brands’ ads. Content sponsorship is going to build strong relationships between brands and consumers, as the…

  • What the commoditization of search engine technology with GPT-3 means for Google and SEO

    [ad_1] 30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially unlimited computing power on demand. Generative Pre-trained Transformer 3 (GPT-3) technology is the largest most advanced text predictor ever. It will eventually be available…

  • An SEO’s guide to event schema markup

    [ad_1] . Tha30-second summary: From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.   As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending. This is where event…

  • Nine mistakes to avoid when contacting websites for backlinks

    [ad_1] 30-second summary: A backlink is a link that directs visitors from another website to yours. Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites have thousands of backlinks. While backlinks are important, they are not easy to get and the outreach process can be timely and expensive. There…

  • 10 Reasons why marketers use data to make budgeting decisions

    [ad_1] 30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisions. Marketers face the tough challenge of data-driven decision-making to craft the most profitable and effective marketing plan possible.   Budgeting is a crucial part of any marketing strategy. Because of the growing benefits…

  • Seven brand health metrics and how to measure them

    [ad_1] 30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, prompted brand recall, purchase intent, and brand equity. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, walks you…

  • Thesis and Adobe prove SEO content doesn’t have to be boring to be useful

    [ad_1] 30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaining, professionally informed, SEO-rich articles to draw people closer to the brand. Thesis’ writing director, Tyler Stenson describes a very interesting process of how they worked with Adobe to create valuable, engaging, and unique SEO content. This article serves as a…

  • Marketing strategies during COVID-19 times

    [ad_1] 30-second summary: If a site has never been promoted, there have been no SEO audits and there are a lot of errors in code, then link building will not help. If the company is set up to work in messengers, it can receive subscribers – even without the support. SMM is less about direct sales and more about building a link between user and brand, and content plays a primary role in this. The main task now is to build an approximate plan to get back to the world and maintain feedback with clients and the team. In this article, we discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more. Not everyone was as lucky in the pandemic as mask manufacturers, food delivery companies, Zoom, and others. The offline business had to decide: either to quickly move all the work online or limit the business in all directions. In this article, we will discuss marketing strategies during COVID-19.  Simply moving to the Internet is not enough: you need to understand what you are doing, and under the influence of coronavirus, marketing strategy is changing rapidly. I am going to explain…