[ad_1] With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers. With this in mind, optimising paid search should be a priority for all retail marketers in 2016. Let’s take a look at some of the…

[ad_1] Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile-friendly sites in…

[ad_1] It’s Friday, so welcome to our weekly round up of search marketing and related news.  This week we have the 16 companies dominating Google, stats on retailers’ search budgets, and a look at accusations around Google and searches for Hillary Clinton. Is Google manipulating searches for Hillary Clinton? Er,no… There’s been talk of Google manipulating…

[ad_1] Seasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective.  It’s about being in the right position at the right time to capitalise on interest and to hoover up all the traffic you can. Seasonal events could mean Black Friday, the Christmas shopping, one-off days like…

[ad_1] In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable. What is a ‘share’? Many marketers, says Vodden, think of it as just a click. But inside the reader’s brain, there’s actually a series of very rapid decisions taking place inside…

[ad_1] A long, long time ago I was talking to Mike Grehan about search engine rankings. He used the term “the rich get richer”, to explain why sites that live at the top of Google are likely to stay there. One of the reasons is the ease of findability. A writer who is researching a…

[ad_1] If you think content strategy and content marketing are independent of each other, your content doesn’t stand a chance. Here is why: Content strategy vs. content marketing Yes, the two concepts are drastically different from each other, but understanding that you can’t successfully do one without the other is a must. Think of content…

[ad_1] Conversion tracking can be the bane of a PPC professional’s existence. And that’s because there are so many variables. Every business has a different website and CMS, a different thing they want to track, a different web development team with different proficiencies. All these different variations make this part of PPC one of the…

[ad_1] This week saw the publication of Mary Meeker’s annual Internet Trends report, packed full of data and insights into the development of the internet and digital technology across the globe. Particularly of interest to us here at Search Engine Watch is a 21-page section on the evolution of voice and natural language as a…

[ad_1] It’s Friday, and time for our weekly round-up of the week’s news in search marketing.  Today we have the most expensive AdWords keywords, a new site testing tool from Google, and a look at whether Google factors in anchor text in internal links. Google’s next mobile update will factor in page speed Mobile page speed…