[ad_1] Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that mobile advertisers are missing out on hyperlocal opportunities in a big way. As our Editor in Chief Graham Charlton observed in the article linked, “With the near ubiquity…

[ad_1] Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there are no ubiquitous…

[ad_1] Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It’s something I place great importance on as an editor,…

[ad_1] While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile work together. Everybody knows that it’s the year of mobile (again). Everybody knows that smartphones are behind more and more internet searches. But still, not everybody connects the two. This winter, experience management platform…

[ad_1] For many years there has been a debate on whether UX and SEO can really go hand in hand, but this is not the case anymore. Today we’re examining how UX and SEO can make the perfect match. There’s no need to question nowadays the need to blend UX with SEO when building a…

[ad_1] Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016 This update is supposed to give an even more powerful boost to mobile-friendly pages. When we…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a round of very exciting changes to AdWords and some stats about the intolerability of video ad formats. Google AdWords launches new features for mobile ads and maps As…

[ad_1] It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the rise of online users, it is important these retailers adopt a multichannel approach. Despite being similar in that SEM and SEO both aim…

[ad_1] It’s often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft. Of course, part of the fun of rivalry is stealing customers from your rivals. You can do that with the help of advertising!…

[ad_1] Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. The changes and additions have been announced at today’s Google Performance Summit, and include expanded description lines, responsive display ads to fit different devices and formats, more customized bidding options, and pilot features for Google Maps which…