[ad_1] The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.  A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it…

[ad_1] “The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously wearisome to the eye, and the popular mind is as incapable of drawing any useful lessons from it as of extracting sunbeams from cucumbers.” -Arthur Briggs Farquhar and Henry Farquhar from Economic…

[ad_1] If you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare. The depth and breadth of user-driven content on Reddit is incredible. If you’ve written it off as a repository of cat pictures then it might be worth re-evaluating (I’m allergic to…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have SHOCK HORROR loads of updates both good and confusing from Google, plus one or two other stats and related social news. Oh and a running gag that loses its…

[ad_1] Last week artificial intelligence achieved another victory over humankind. Google DeepMind’s AlphaGo program won 4-1 against Lee Sedol, one of the best Go players in the world, in a milestone that experts thought was a decade away. Of course, AI is about much more than winning board games. Google’s RankBrain AI powers its Knowledge…

[ad_1]  A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app. The hybrid app sits in the middle of the political battle between aficionados…

[ad_1] Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of fospha and iJento, about the tools and the thinking behind the acquisition. What’s the reason for the acquisition of ijento?  Blenheim Chalcot has hosted iJento’s clients in the UK and US for many years and…

[ad_1] The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat. With ClickZ Live New York just a month away – you’ll be there, right? – we invited our keynote speaker to come hang out with…

[ad_1] Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since 2012 and last year, we…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a ton of updates from Google, who just can’t take a week off apparently, and a few interesting studies on content marketing and mobile search. Google has removed PageRank…