[ad_1] In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web.   British catalogue retailer Shop Direct has transformed itself from a paper-based into a pure-play digital business. In 2012, 72%…

[ad_1] Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current and future state of enterprise SEO and customer acquisition. You’ll learn about the latest developments in search engine optimisation and what opportunities these present for marketers. Nick also shares some…

[ad_1] Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for achieving these objectives. This is according to our new ClickZ Intelligence report on the State of Mobile Advertising 2016, produced in partnership with Search Optics and based on a global…

[ad_1] In this mobile-first world, Google is continuously monitoring the growth of usage on mobile devices and looking for ways to improve advertiser’s ability to adapt to this new multichannel behaviour. That is why the search engine giant, shortly after revealing a new layout for its SERPs, has redesigned the AdWords interface which is where…

[ad_1] Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunch of guesses, gradually increasing the amount I thought it might be acceptable to pay every time somebody clicks on an ad. £20? No?…

[ad_1] In this week’s round up we have penalties for bloggers, Google indexing image alt tags and the most expensive AdWords keywords.  Google begins testing green ‘ad’ labels A few people starting spotting green ‘ad’ labels on Google paid ads from yesterday. It initially seemed to be a UK test, but I’ve since seen examples…

[ad_1] Google looks to be testing out a new colour of ‘ad’ label for its PPC ads in Europe today. I noticed this tweet in my timeline earlier today, from a user who’d noticed these green ad labels in the UK. Looks like Google is testing green Ads. Anyone else seeing this? #Adwords #ppc pic.twitter.com/bX5YquqGJF…

[ad_1] Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential.  It works too, so many advertisers are missing out on one of the best tactics to use. This is one of the findings from our State of Mobile Advertising 2016 report, produced…

[ad_1] A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review.  Now it seems that the penalty actions reported over the weekend were directly related to Google’s warning last month. Google advised bloggers reviewing goods they’d received free of charge to nofollow any…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have lots of stats, only one or two updates from Google (for a change), and Instagram gives Peter Jackson a run for his money. Google redesigns AdWords As Matt Owen reported…