[ad_1] A couple of weeks ago, I wrote about the results of an experiment which looked at how easy it was to outrank sites simply by stealing their content. It turns out that, to varying degrees, this was indeed possible, even when the target sites were well-establish authority sites like ClickZ and Econsultancy. For example,…

[ad_1] I am often surprised when I hear a business or brand owner state, “My SEO or local listing position for my top keyword has dropped, and my revenue and sales are shrinking.” With Google’s recent reduction in local listings positions from seven to three, I hear this statement quite often. My response is often,…

[ad_1] After the months of speculation and years of debating, Google has finally announced its next step in personalization across many of its ad products. Earlier this week, Google released Customer Match, a feature that gives advertisers the ability to upload a batch of email addresses to Google. This ultimately provides targeting capabilities to specific customers…

[ad_1] Five months after Google’s mobile friendly update, it hasn’t quite turned out to be the ‘mobilegeddon’ that some predicted. However, it has started to make an impact, as some of the data from a new Searchmetrics’ mobile SEO report shows. For example, the percentage of mobile-friendly sites in the top 30 results on Google…

[ad_1] Amongst all the arguments and proclamations that SEO is dead or dying, the assertion that all that is required is great content has been a popular one. To a certain extent, it has some value. At least, as far as the intention goes. I’d much prefer that sites concentrating on creating content that people…

[ad_1] It’s curious timing to suddenly see a return to search as a viable playing field in a marketplace where everything and everyone is focused on mobile and video, with programmatic buying driving the market. What mobile has done in resetting the field has put Google’s dominant position into play. A few weeks ago, The Wall Street…

[ad_1] Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and some key tips for effective linking. I recently wrote about the ways in which SEO and content marketing can work together, and I see internal linking as one of the most important ways. …

[ad_1] On-page and link signals – which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority – are the most important factors when it comes to ranking in local search, according to new research by Moz. Moz released the results of its 2015 Local Search Ranking Factors survey yesterday, following…

[ad_1] We’re all familiar with the basic steps we should take when doing keyword research for a website. However, there are some instances where it’s a little tricky to optimize a page. For me, the Frequently Asked Questions (FAQ) pages fall into this category. My approach for these pages involves taking a closer look at…

[ad_1] To the uninitiated, SEO can seem daunting. Getting started is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills, consult the community with problems you can’t solve on your own, and continually scale up the diversity…