[ad_1] The first thing I had to figure out when asking this question was, what the heck do you actually call the links that appear under the main URL when searching for a brand or a publisher? You know, these guys… And these guys… Related articles These links are called sitelinks, not subheadings or subcategories,…

[ad_1] SEOs really have to understand online PR to be truly effective at link building. But PR is a whole different discipline and people new to it are sure to suffer uncertainty in what they’re doing. The good news is that gaining experience will overcome most of these uncertainties, but this takes time. So here’s…

[ad_1] While the majority of paid search advertisers’ spend this year will go to the larger search engines like Google and Bing, advertisers may wish to consider Yahoo Gemini when expanding their marketing mix. Expanding out to different channels not only allows for increased coverage, but it can also help you gain incremental revenue at…

[ad_1] In anticipation of the peak holiday shopping season, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) over the past few months to help streamline the experience. Here are a few of the improvements that Google Shopping users need to be familiar with: Shopping Assortment Report  This new report’s purpose…

[ad_1] In October 2013, Google gave us the Disavow tool. This allowed webmasters to instruct Google not to count the link metrics that flowed either through certain links or from certain domains. If you’ve had a manual penalty or have been dealing with Google’s Penguin algorithm, you’ve probably filed a disavow file. Related articles For…

[ad_1] Well the pedantic answer to this would be, “Not till until you adopt a less useless form than that of human being and become a well-regarded publishing website” but we’ll get into my erroneous grammatical choices in a different article. On another website. For the beginner’s out there, let’s answer a few questions… What…

[ad_1] Most business owners are already well aware that they need a mobile-friendly website. It’s no longer simply the information provided by a site that matters to prospective customers and to Google, it’s how that information is presented. Poor presentation, as well as a dearth of information, can actually drive prospects away and straight toward…

[ad_1] There is no denying that the internet can make or break your business based on how visible it is to modern day consumers. That’s why it can’t be stressed enough just how necessary it is to build a user-friendly, attractive website that showcases everything you have to offer. During the build-out process of your…

[ad_1] In the early days of the Internet, there were only four top-level domains: .GOV, .EDU, .ORG and of course .COM. Unless you were a government, a school or a non-profit, the only top-level domain (TLD) that made any sense was .COM. Naturally, everyone from plumbers to politicians flocked to secure important .COM domain names.…

[ad_1] The fact that Amazon’s dominance continues to hurt retailers is surprising to exactly no one. However the reason for this isn’t necessarily because consumers prefer Amazon. Amazon has managed to nail personalization in a way few retailers have, according to new research from BloomReach, a Silicon Valley company centered on a personalization platform. According…