[ad_1] Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange. The Creative Exchange is by no means Medium’s first foray into native advertising: in the past, it has produced a number of verticals in partnership…

[ad_1] Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software, so it’s not just me being boring). I’ve found little doubt that it will bring some very fundamental changes to the way we reach customers,…

[ad_1] Look, I’ll level with you, I’ve pretty much just spent the week staring open mouthed at the internet while one more UK political crisis collapses into the next. You probably have too. It may not have affected your work, but you’ve probably felt less of a need to bingewatch anything particularly dramatic on Netflix.…

[ad_1] Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed data backed by a hypothesis and placed in the right context, on the other hand, does. Clickstream information is a particularly good set…

[ad_1] The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos. Of the thousands of providers across Australia there are no shortages of promises, case studies and packages available for every business size. The central premise of SEO is that you will get…

[ad_1] Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He’ll be participating in a Google Squared webinar tomorrow (June 30), looking at how to drive a culture of innovation in your company. Can you tell us a little about your role at Google?…

[ad_1] We can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point. This is where data visualization comes in. Showing data in context and using creativity to make that same data tell a story can truly bring the numbers to life. There are a…

[ad_1] Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time. Goal of website (or app) content: whoever, wherever, whatever, whenever… eh……

[ad_1] The words Artificial Intelligence can bring to mind far-fetched, sci-fi ideas and a society where robots have replaced humans. Well, this idea may not be too far off given Google’s recent innovations. Google recently released Magenta, a computer based system that has the ability to create pieces of music. Even though its first melody sounds…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have as many updates from Google as you can stand and some hilarious/depressing social shenanigans. Let Google take care of you, there there, this won’t hurt a bit Dr Google…