[ad_1] The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could? Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on ‘How to Speak Search…

[ad_1] Some brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.  Personalization is an important skill for any marketer to master, but it’s also quite a difficult one. There are just so many different ways it can go wrong. If your…

[ad_1] One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies. In order to address this, ClickZ Intelligence has just published its Future of the Retail Customer Journey report, available to subscribers. The customer…

[ad_1] With the referendum on Britain’s membership of the EU coming up this week, there has obviously been a lot of debate online.  It has also become a major online gambling event, with the value of bets set to exceed the previous biggest political event, the 2012 US election, according to a recent press release from…

[ad_1] If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only shared the article but actually read it too.  In news that will embolden some,…

[ad_1] Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy.  I was prompted to write this article having read a Search Engine Land guest post on the subject this week, written by Clayburn Griffin. The author of that article doesn’t seem to value technical SEO so much. He…

[ad_1] It’s Friday once again, and time for a round-up from the world of search marketing. This week we have App Store search ads, the ability to compare search queries in Search Console, and more ad tests from Google… Web users think most outbound links are commercial A study by Dan Petrovic, aka @DejanSEO, looked…

[ad_1] The early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about the back end, while still maintaining control over their own outlets and what they posted. More than a decade later, and many of the social media platforms of today…

[ad_1] The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital. The report further suggests that retailers whose services don’t meet customers’ expectations could lose more than £12bn a year. The Digital High Street Advisory Board announced in March 2015 a five-year strategy that sets out…

[ad_1] Paid search is a pretty awesome channel, but it’s not without its challenges. As the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – we’re talking more than $100 per click in some cases, for industries like law and finance. (This is Bing data, but…