[ad_1] Obviously, the ultimate goal of CRO should be to increase sales and quality leads. But my question for today is: what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. For example, you can measure: But one metric is more important than all the rest. I…

[ad_1] To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among the ranking factors. Brian Dean of Backlinko conducted an experiment with 1 million Google results to determine which factors help web pages appear on the first SERP and I’ll be…

[ad_1] If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? Your pages are ranking well, even at number…

[ad_1] As of late June, 32.5% of page one Google results now use the HTTPS protocol, according to a new study from Moz. The esteemed Dr Pete published a blog post this week on the data they’ve been tracking in the two year period since Google announced HTTPS was to be a light ranking signal…

[ad_1] When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us at a relatively low cost, quite staggering. However, that can sometimes create a problem in itself; selecting the best data to use,…

[ad_1] Rebecca here, filling in for Christopher this week – and yes, these are some nice, roomy shoes I’m standing in, thanks for asking. I don’t have any witty comments to make about the current state of UK politics, so let’s dive straight into the search-related news you might have missed while you were outside…

[ad_1] Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords.  It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around the same…

[ad_1] Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results.  The changes to the site have led to higher conversion rates and a 60% year on year increase in sales in the two months since relaunch. The site, along with other brands from The Simply Group, was acquired…

[ad_1] Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder and chief executive of Kiip – an advertising tool that allows advertisers to send ‘rewards’ to mobile users during moments of online achievements. It…

[ad_1] Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes content inherently shareable – and, at the extreme end of the spectrum, go viral – seems like more of a mystical art than a science; a fortunate…