Tag: Internet Marketing

  • What to track, how to track, and why Search Engine Watch

    [ad_1]   If you have any experience with social media monitoring platforms, you know that getting precise results may be tricky at times: Apps can show a lot of noise for brands with common names or, quite the contrary, miss some valuable data behind due to the restrictive filters. That’s when Boolean search fits in perfectly.…

  • Five search reports for ecommerce you can pull now to prep for Q4 Search Engine Watch

    [ad_1] Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and it’s time to start getting your Q4 plan ready. There are many reports and analysis you can pull and put together to develop our Q4 plan. Use the summer’s…

  • Two simple behavioral levers to improve your link building efforts Search Engine Watch

    [ad_1] Link building is hard. Anyone who says otherwise has either not done much of it, or they’re trying to sell you a course. To make it even harder, there are a million supposed link building hacks and tactics on the web – and most of them are pretty bad. A quick Google search will…

  • Six HTTP status codes most critical to your SEO success Search Engine Watch

    [ad_1] HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is happening within that process. For web marketers, it’s well worth the effort to get familiar with these status codes. By understanding your…

  • 5 ways to make your website stand out in the SERPs

    [ad_1] Google is always evolving. Tweaks to the algorithm and changes to how search results are presented are often lamented by frustrated marketers, but these evolutions can also present valuable new opportunities for making content visible to searchers. Today’s SERPs are a far cry from the humble list of ten results and handful of sponsored…

  • A quick and easy guide to meta tags in SEO

    [ad_1] Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO.  Meta tags are placed in the <head> section of a HTML document, and so they…

  • Why Google Shopping is dominating retail search marketing

    [ad_1] As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early…

  • The rise of personal searches: How can content marketers take advantage?

    [ad_1] As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us. After all, it’s the only way we can deliver. So, it’s interesting to see that a recent data release from Google tells us that personalized search is becoming more and more prominent among internet users.…

  • The 2018 guide to free SEO training courses online

    [ad_1] Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins to a training consultant,…

  • Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

    [ad_1] Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how…