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Five search reports for ecommerce you can pull now to prep for Q4 Search Engine Watch
[ad_1] Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and it’s time to start getting your Q4 plan ready. There are many reports and analysis you can pull and put together to develop our Q4 plan. Use the summer’s…
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5 ways to make your website stand out in the SERPs
[ad_1] Google is always evolving. Tweaks to the algorithm and changes to how search results are presented are often lamented by frustrated marketers, but these evolutions can also present valuable new opportunities for making content visible to searchers. Today’s SERPs are a far cry from the humble list of ten results and handful of sponsored…
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Why Google Shopping is dominating retail search marketing
[ad_1] As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early…
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The 2018 guide to free SEO training courses online
[ad_1] Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins to a training consultant,…
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Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round
[ad_1] Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year! While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how…