Boca Raton SEO Company eBusiness Strategies | Local Internet Marketing

Tag: Internet Marketing

  • Voice search optimization: The why and how

    [ad_1] Voice search optimization is a hot topic in the digital marketing industry. A few years ago, voice search seemed like a far fetched idea that was limited to some science fiction movies. But today, its popularity is increasing day by day.   If you’re a Star Trek fan, you would definitely recall the scenes when actors…

  • How to use the art of storytelling to boost content marketing results Search Engine Watch

    [ad_1] No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective…

  • Improving personalization with machine learning

    [ad_1] One thing that is usually uppermost in your mind as a marketer is how to ensure that you not only survive the competition but also become one of the market leaders. And in order to become a market leader you are expected to work seriously on personalization but doing this at scale because you must focus…

  • Five steps to generate tons of backlinks using infographics Search Engine Watch

    [ad_1] Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither.  Backlinks are still one of the most important factors that Google uses to determine website rankings. When tons of other websites link to…

  • Four initiatives B2Bs must tackle now to win in 2020 Search Engine Watch

    [ad_1] While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020. In this post, I’ll walk through a few things to consider and refresh before Q1 gets here. 1. Study the competitive…

  • Want to reduce your bounce rate, but what does that actually mean? Search Engine Watch

    [ad_1] How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent criteria. So, we’ve…

  • How to create an SEO strategy for website redesign and migration Search Engine Watch

    [ad_1] A new guide, Best Practices for Website Redesign & Migration, outlines detailed best practices for implementing search engine optimization (SEO) for a website redesign.  It includes a list of comprehensive tips aimed at educating website owners about common redesign obstacles, website structure as it relates to SEO, preserving domain and URL equity, keyword research, and…

  • Five factors that determine the overall page quality

    [ad_1] Google always ranks a web page after determining its overall quality. Page quality is a measure of the importance of a web page in the eyes of Google. In order to determine the overall quality of a web page, Google hires real humans who are known as “Search Quality Raters“. Page Quality rating or…

  • Creating SEO-friendly how-to content – Search Engine Watch Search Engine Watch

    [ad_1] People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly how-to content is a good way to catch your audience’s attention, fuel SEO, foster…

  • Why businesses should implement structured data

    [ad_1] It goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmasters, SEOs, and in-house teams have been widening their knowledge and skillsets to help their sites compete in search engine results pages. One of these areas, which has seen the most development since its launch…