Boca Raton SEO Company eBusiness Strategies | Local Internet Marketing

Tag: search engine optimization

  • Four marketing strategies to increase app store downloads and engagement

    [ad_1] 30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store Optimization involves keyword research and optimization. App developers have limited space for their keywords and much competition to face. Hence, precision is…

  • Top four SEO myths debunked: Director’s cut

    [ad_1] 30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is not a temporary or one-time adjustment — far from it. Your SEO agency, while rockstars are not superhuman. They…

  • Making the argument for nofollow links in SEO

    [ad_1] 30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for our efforts? Are nofollow links worth the pain? Are nofollow links a waste of time? SEO practitioners have for years been told that nofollow…

  • A review of the most unusual year for search

    [ad_1] 30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites. Bing attempted to build on its approximately 2.8% global search engine market share by adding a Bing app to…

  • The data that matters most

    [ad_1] 30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. In the article, Aleh Barysevich defines major points for a social media marketer to analyze strategy success or failure. Important data…

  • What a chaotic digital media landscape means for advertisers as 2020 ends

    [ad_1] 30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages. Media buyers have been competing with a lot of noise. It has forced them to get creative and lean on the wealth of knowledge they have about consumers to…

  • What will 2021 mean to the advertising world?

    [ad_1] 30-second summary: Despite the overall doom and gloom, some industries actually skyrocketed in 2020. 2021 is supposed to dot some i’s and cross some t’s in the field of transparency and first-party data solutions. Live streaming related to gaming and sports is a huge advertising-friendly zone that is expected to expand further in 2021.…

  • Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

    [ad_1] 30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you derive a…

  • Seven underrated Google Analytics features that boost performance

    [ad_1] 30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that perform different functions. All working towards helping you get the best of…

  • B2B paid search forecast: What to expect in 2021

    [ad_1] 30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their SEM strategies and tactics in order to maintain or increase their ROI. B2B advertisers are testing and investing in…