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Top six reasons you should caption your social media video content
[ad_1] 30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English or subtitling them in other languages has been proven to greatly boost the success and accessibility of online video…
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Top strategies behind link building success
[ad_1] 30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity Create a 12-month plan to maximize your off-page SEO success SEO is more important than ever. As online usage…
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What spooks you about creating your own CTV app?
[ad_1] 30-second summary: Recent data from Roku shows that 85% of Americans are now streamers. Making them feel excited about some new CTV app is not a piece of cake but also not totally unfeasible. In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. This may sound spooky…
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‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem
[ad_1] 30-second summary: Signaling rapid growth, PAA boxes are now present across half of all SERPs. With 75% of PAA results appearing within the top three results in Google, the PAA block opens up visibility opportunities for sites that are struggling to make it to the first page of Google’s SERP. The key to PAA…
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A five-step framework for effective keyword targeting in 2020
[ad_1] 30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in the sales funnel your clients are. Then, you use the best-matching and most valuable keywords targeting the clients’ intent. By mapping the keywords to…
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Five YouTube promotion mistakes that even experienced professionals make
[ad_1] 30-second summary: Targeting the wrong audience can lead to poor engagement on your YouTube channel. Competitor analysis will help you solve this problem. A well-structured plan for promotion will help you measure the results of your YouTube marketing campaign. By setting the right metrics, you can set your campaign in the right direction from…
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Synergized search is key to success in the new normal
[ad_1] 30-second summary: Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the competition. The question is: Will they drive the highest traffic and performance with SEO or PPC? Head of Paid Media at Tug shares insight…