Boca Raton SEO Company eBusiness Strategies | Local Internet Marketing

Tag: SMM

  • How search giants are helping spread COVID-19 awareness

    [ad_1] 30-second summary: Misinformation can be even more harmful that the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness. Google has made some of the biggest changes, modifying the SERPS for COVID-19 related search queries to provide all the needful information people could need. Google also…

  • How to increase online sales in three easy steps through PPC ads

    [ad_1] 30-second summary: Coronavirus and related quarantine measures led to an increase in online sales, the amount of video content consumed, and the time people spend on the internet in general. PPC ads are relevant more than ever. In this article, you’ll find the most common errors in contextual advertising and get practical recommendations on…

  • JavaScript rendering and the problems for SEO in 2020

    [ad_1] 30-second summary: Anyone working in enterprise SEO in 2020 will have encountered this web architecture scenario with a client at some point. Frameworks like React, Vue, and Angular make web development more simply expedited. There are tons of case studies but one business Croud encountered migrated to a hybrid Shopify / JS framework with…

  • How should SEM marketers optimize amid the changing landscape?

    [ad_1] 30-second summary: Johnson & Johnson CEO Alex Gorsky has said that the COVID-19 pandemic is one of the most significant events ever experienced. Pharma search engine marketers want answers to these key questions – “How are these shifts impacting the search messaging landscape? How to adapt SEM campaigns to remain relevant to shifting patient/provider…

  • Effective mobile advertising strategies for 2020

    [ad_1] 30-second summary: With the entire global COVID-19 pandemic that has brought the world to its feet and forced everyone inside their homes, mobile marketing is going to take a very different turn. As per earlier estimates, mobile advertising was going to make up for a whopping 75% of all digital ad spending by 2022. Considering the…

  • Six ways AI is revolutionizing ecommerce

    [ad_1] 30-second summary: The far-reaching AI applications in ecommerce allow businesses to increase their profits by optimizing and automating decision-making, right from web design to customer support. Right from identifying patterns from unstructured data sets to enabling businesses to offer a personalized experience. Here’s how AI is empowering the ecommerce industry. The global revenue from…

  • How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

    [ad_1] 30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are able to find what they are looking for. Product recommendations…

  • Faster pages, stronger sales: Optimizing ecommerce site speeds

    [ad_1] Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings. If you can identify that pages are loading a lot…

  • How to grow your YouTube rankings with the right SEO tools

    [ad_1] We’re all aware that YouTube’s video consumption grows every year, so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google.  There is also a simple fact: YouTube video content will always have lower competition compared to text. Still, to rank high, SEO matters. Optimizing for YouTube includes many tasks, and…

  • Let’s let “KPI” die and practice what we preach

    [ad_1] “Key performance indicator”, KPI sounds like a phrase concocted in a lab or something that a teen came up with trying to add more words to their high school term paper. But we use “KPI” all the time — myself included — mostly because that’s what we’ve heard other people say. But I’m calling…