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Five tips to establish a successful content creation process Search Engine Watch
[ad_1] In this digital age where around 90% of all digital marketers use content marketing, there is no shortage of content that is flowing around, even in niches you probably never heard of. Unfortunately, a big chunk of that content is a spammy mess that exists only to build a link, promote things we do…
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Four essential ecommerce site optimizations that drive sales Search Engine Watch
[ad_1] The whole point of marketing is to deliver the right message to the right audience at the right time. But what about conversion optimization? How do you know which tool to use in which area of your ecommerce site that’s key to the customer journey? What’s better for a particular campaign? In this article,…
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Report: Future of search in 2020 according to SEO specialists
[ad_1] A survey of SEO specialists published at Best SEO Companies has revealed some interesting analysis on the state of the SEO industry and gives insights about the future of search in 2020 and beyond. Nearly 500 digital marketing experts offered their responses to the survey, highlighting the tactics which they feel will be important…
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Four common Google Analytics myths busted
[ad_1] Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance. The data it gathers is invaluable to you as a marketer. They can give you a clear view of what decisions you need to make to benefit your brand. Data, however, are just numbers and graphs. On their…
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Word of advice on exactly what to expect from SEO in 2020 Search Engine Watch
[ad_1] Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior statistics. With ongoing changes Google kept SEO agencies, freelancers and internal teams on their toes by releasing update after update to hone and shape…