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8 key Google Analytics reports for SEO
[ad_1] Any stellar SEO strategy should be meticulously tracked and heavily data-driven. Gut feel is great when deciding on which new pair of shoes to buy, but it’s not the best foundation to base your SEO work upon. Google Analytics is a treasure trove of insightful data. And it’s free! However, with so much data…
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How creating relevant experiences can boost your clicks on local search ads
[ad_1] We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers. Consumers have different expectations of the information they want when they search for “running shoes” at…
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Three tips for a content marketing plan that makes your customers the central focus
[ad_1] In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible. Content marketing is a constant struggle for any brand. It is probably the most important element to their overall promotional strategy and the greatest tool at their…
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Good SEO habits: Turning over a new leaf in 2018
[ad_1] Join a gym, start that diet, call your parents more and turn over a new leaf for your SEO strategy. Whether you’re a stickler for New Year’s resolutions, or the very thought makes you roll your eyes, reviewing your SEO habits for 2018 should be a priority for every business and digital marketer. You…
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How to make sure your social media marketing is on track for 2018
[ad_1] A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. 2018 is officially here and this means that we need to plan our social media strategy for the year ahead. Every new year requires the necessary adjustments to ensure that…
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6 AdWords metrics you should optimize for better ROI
[ad_1] Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. This is often easier said than done, however, because running such a campaign can be a time-consuming and expensive process. But there is a way to achieve this despite a limited…
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Which is the best search engine for finding images?
[ad_1] Images make the web beat. And human beings process visuals faster than they do text. In the last decade, the number of images uploaded on the internet has exploded. Finding the perfect image to feature on your website, blog post or marketing email can be crucial to grabbing the audience’s attention, livening up a…
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How to improve your AdWords conversion rate
[ad_1] Your ad campaigns should bring you closer to new prospects and clients. But how well are you able to judge their success? Your conversion rate in AdWords is your success rate at persuading consumers to click on your ads and carry out a particular action, such as a product purchase. It is estimated that the average conversion rate…
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How much should SEO cost?
[ad_1] How much should you be paying for SEO services? This subject can be a real minefield, so we first recommend some quick background reading of Jayson DeMers’ commentary from 2015 on how much time SEO should take, and also Clark Boyd’s recent article on choosing the right SEO agency. All read up? Great, let’s get…
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Killer demand gen strategy, Part 3: Facebook advertising
[ad_1] If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is…