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Six HTTP status codes most critical to your SEO success Search Engine Watch
[ad_1] HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is happening within that process. For web marketers, it’s well worth the effort to get familiar with these status codes. By understanding your…
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Who’s poised to win the brewing v-commerce wars?
[ad_1] While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An old prediction that half of all internet searches will be carried out via voice by 2020 does not look like it’s on track to be a reality, despite making it into Mary…
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How to use SEO on LinkedIn
[ad_1] SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B companies to acquire new clients so…
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A quick and easy guide to meta tags in SEO
[ad_1] Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO. Meta tags are placed in the <head> section of a HTML document, and so they…
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Three ways to up your video marketing game
[ad_1] Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience (thanks to the popularity of powerful video marketing platforms) and to increase sales and conversions (videos have been found to be the easiest way to explain your selling points). But how easy it is to…
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How to implement semantic markup using Google Tag Manager
[ad_1] Structured data is, at this point, a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results, which are taking up an increasing amount of real…
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5 advanced Google AdWords features to enhance your PPC
[ad_1] Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this input-output relationship lies a highly sophisticated technology. Within this article, we round up five advanced features that can help you gain that vital competitive advantage.…
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The rise of personal searches: How can content marketers take advantage?
[ad_1] As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us. After all, it’s the only way we can deliver. So, it’s interesting to see that a recent data release from Google tells us that personalized search is becoming more and more prominent among internet users.…
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Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
[ad_1] It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then? When Pinterest Lens launched in 2017, it was the latest – and boldest – step in Pinterest’s evolution from a visual social network into a powerful visual search tool. Pinterest knew that there…
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How to check your Domain Authority: 4 tools to use
[ad_1] Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores. Below, we…