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How advertisers can score big on the next device launch
[ad_1] On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. They queue, they camp, they chant. And sometimes, they even stampede. Just to get their hands on a new device. And while these are…
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Baidu SEO: How to optimize for China’s biggest search engine
[ad_1] Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search…
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What does Web 3.0 mean for search?
[ad_1] The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. A sense pervades of being constantly connected through devices that communicate with each other. The experience of using the Internet is therefore markedly different…
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How to escape Google’s filter bubble
[ad_1] For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though,…
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7 more tips to improve your content creation
[ad_1] The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its performance is at the forefront of many marketers’ minds. At the Summit on Content Marketing earlier this summer, I gave a presentation on “15 ways to improve your content…
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Social media marketing, is your business as social as it needs to be?
Social signals are currently one of the more critical and oft overlooked items that Google measures when ranking a website. This post is intend to give a quick overview of the what, how and why of having an online social presence for a business. Search engines as a group have been increasing the weighting it