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How to structure a local SEO strategy for your business
[ad_1] 30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results. Optimize for high converting local keywords, establish a local content schedule, and more. Founder of Digital Ducats Inc. shares a thorough guide on everything you need for a successful…
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Foolproof guide to optimizing Shopify for SEO
[ad_1] 30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales. Shopify is one of the most recommended ecommerce platforms. Data from BuiltWith shows that usage of the CMS platform has doubled…
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10 Reasons why marketers use data to make budgeting decisions
[ad_1] 30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisions. Marketers face the tough challenge of data-driven decision-making to craft the most profitable and effective marketing plan possible. Budgeting is a crucial part of any marketing strategy. Because of the growing benefits…
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Seven brand health metrics and how to measure them
[ad_1] 30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, prompted brand recall, purchase intent, and brand equity. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, walks you…
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How SEO Friendly CMS can support your digital goals now and in future
[ad_1] 30-second summary: Choosing the right content management system (CMS) to support your content and marketing goals is a big undertaking. A good CMS should be here to support your SEO objectives. The selection includes looking at factors such as budget, the purpose of your website, and the technological capabilities of who will be using the CMS. …
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Thesis and Adobe prove SEO content doesn’t have to be boring to be useful
[ad_1] 30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaining, professionally informed, SEO-rich articles to draw people closer to the brand. Thesis’ writing director, Tyler Stenson describes a very interesting process of how they worked with Adobe to create valuable, engaging, and unique SEO content. This article serves as a…
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How to build your brand authority through content marketing
[ad_1] 30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas. Then you can dive in deeper and start researching…
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How to use podcasting in your content marketing campaign
[ad_1] 30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content. Georgi Todorov shares a comprehensive guide…
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Studying the anatomy of a successful high-conversion landing page
[ad_1] 30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The structure of your landing page is just as important as its content and should lead the human eye directly to the CTA. The top 25% of landing pages…
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How to effectively think of SEO at every stage
[ad_1] 30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond…