-
How should SEM marketers optimize amid the changing landscape?
[ad_1] 30-second summary: Johnson & Johnson CEO Alex Gorsky has said that the COVID-19 pandemic is one of the most significant events ever experienced. Pharma search engine marketers want answers to these key questions – “How are these shifts impacting the search messaging landscape? How to adapt SEM campaigns to remain relevant to shifting patient/provider…
-
Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business
[ad_1] 30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. There has been a sharp drop in automotive sales compared to the 2020 forecast in January, which predicted 16.8 million in total sales and…
-
Six ways AI is revolutionizing ecommerce
[ad_1] 30-second summary: The far-reaching AI applications in ecommerce allow businesses to increase their profits by optimizing and automating decision-making, right from web design to customer support. Right from identifying patterns from unstructured data sets to enabling businesses to offer a personalized experience. Here’s how AI is empowering the ecommerce industry. The global revenue from…
-
How to make a website audit in 30 minutes
[ad_1] 30-second summary: When people are searching for something through the search engines, they’re always keeping their location in mind. 87% of consumers prefer interacting with businesses through reviews. According to Google, mobile searches in the “near me” category with some alteration of “to buy” have escalated over 500%. Performing amazing SEO audits will not…
-
Faster pages, stronger sales: Optimizing ecommerce site speeds
[ad_1] Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings. If you can identify that pages are loading a lot…
-
Guide to get started with your ecommerce business
[ad_1] In a continued effort to slow the spread of COVID-19, local and state governments have issued orders for nonessential businesses and establishments to close their doors. These orders, combined with the lack of consumers making their way into physical stores, have had a major impact on small businesses across the country. Many brick-and-mortar small…
-
Comprehensive guide to exact match domains in 2020
[ad_1] Exact match domains (EMDs) are domain names that incorporate the exact keywords that you are trying to rank for in Google’s SERPs. Examples of exact match domains include: carinsurance.com buygroceries.com dogfood.com In some industries, people will call their company’s name after the product that they offer, for example, Window Cleaners London. But in the…
-
Top tips to grease your email marketing wheels in 2020 Search Engine Watch
[ad_1] Sometime back the COO of Facebook had blurted out some unfortunate things about email marketing – that emails are going away and that marketers will have to focus on teenagers of today to finalize the marketing strategies of tomorrow, and so on and so forth. Food for thought Emails are timeless, dependable, unsung moneymakers…
-
Social learning: How to optimize your Facebook PPC campaign
-
Is SEO dead in 2020?