[ad_1] Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords.  It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around the same…

[ad_1] Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results.  The changes to the site have led to higher conversion rates and a 60% year on year increase in sales in the two months since relaunch. The site, along with other brands from The Simply Group, was acquired…

[ad_1] Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Wong is the 25-year-old co-founder and chief executive of Kiip – an advertising tool that allows advertisers to send ‘rewards’ to mobile users during moments of online achievements. It…

[ad_1] Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes content inherently shareable – and, at the extreme end of the spectrum, go viral – seems like more of a mystical art than a science; a fortunate…

[ad_1] Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange. The Creative Exchange is by no means Medium’s first foray into native advertising: in the past, it has produced a number of verticals in partnership…

[ad_1] Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software, so it’s not just me being boring). I’ve found little doubt that it will bring some very fundamental changes to the way we reach customers,…

[ad_1] Look, I’ll level with you, I’ve pretty much just spent the week staring open mouthed at the internet while one more UK political crisis collapses into the next. You probably have too. It may not have affected your work, but you’ve probably felt less of a need to bingewatch anything particularly dramatic on Netflix.…

[ad_1] Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing. Data alone does not lead to insights. Analyzed data backed by a hypothesis and placed in the right context, on the other hand, does. Clickstream information is a particularly good set…

[ad_1] The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos. Of the thousands of providers across Australia there are no shortages of promises, case studies and packages available for every business size. The central premise of SEO is that you will get…

[ad_1] Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He’ll be participating in a Google Squared webinar tomorrow (June 30), looking at how to drive a culture of innovation in your company. Can you tell us a little about your role at Google?…