[ad_1] We can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point. This is where data visualization comes in. Showing data in context and using creativity to make that same data tell a story can truly bring the numbers to life. There are a…

[ad_1] Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time. Goal of website (or app) content: whoever, wherever, whatever, whenever… eh……

[ad_1] The words Artificial Intelligence can bring to mind far-fetched, sci-fi ideas and a society where robots have replaced humans. Well, this idea may not be too far off given Google’s recent innovations. Google recently released Magenta, a computer based system that has the ability to create pieces of music. Even though its first melody sounds…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have as many updates from Google as you can stand and some hilarious/depressing social shenanigans. Let Google take care of you, there there, this won’t hurt a bit Dr Google…

[ad_1] The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could? Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on ‘How to Speak Search…

[ad_1] Some brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key.  Personalization is an important skill for any marketer to master, but it’s also quite a difficult one. There are just so many different ways it can go wrong. If your…

[ad_1] One of the biggest problems marketers have today is in dealing with the changing nature of the customer journey and figuring out how they should plan their cross channel marketing strategies. In order to address this, ClickZ Intelligence has just published its Future of the Retail Customer Journey report, available to subscribers. The customer…

[ad_1] With the referendum on Britain’s membership of the EU coming up this week, there has obviously been a lot of debate online.  It has also become a major online gambling event, with the value of bets set to exceed the previous biggest political event, the 2012 US election, according to a recent press release from…

[ad_1] If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only shared the article but actually read it too.  In news that will embolden some,…

[ad_1] Technical SEO is vitally important for your website, and provides the foundations for an effective search strategy.  I was prompted to write this article having read a Search Engine Land guest post on the subject this week, written by Clayburn Griffin. The author of that article doesn’t seem to value technical SEO so much. He…