[ad_1] Sometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page load-time are talked about so often in the SEO world purely because a user will have no hesitation leaving if they are not having a positive experience on your website. It’s that…

[ad_1] Who are the most useful SEO tweeters to follow? In this post I’ve listed those I have been following for a while, as well as some other useful suggestions.  After this article on ClickZ listing marketing leaders to follow, I decided I’d steal the idea for SEW and list some useful tweeters on the subject…

[ad_1] It’s time for our weekly update from the world of search marketing and beyond. This week we have new antitrust measures against Google from Europe, new mobile shopping formats, and Google testing store inventory searches in GMB. New mobile formats from Google Google announced this week that it will soon begin rolling out new…

[ad_1] If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current organization’s sophistication with marketing analytics, there’s no reason you shouldn’t step up and report results like a boss. But what exactly does that mean? I don’t just…

[ad_1] Obviously, the ultimate goal of CRO should be to increase sales and quality leads. But my question for today is: what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. For example, you can measure: But one metric is more important than all the rest. I…

[ad_1] To get better search engine rankings or land on the first page results on Google in 2016, site speed and HTTPS were listed among the ranking factors. Brian Dean of Backlinko conducted an experiment with 1 million Google results to determine which factors help web pages appear on the first SERP and I’ll be…

[ad_1] If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey. Have you experienced one or more of these problems with your SEO and PPC ads? Your pages are ranking well, even at number…

[ad_1] As of late June, 32.5% of page one Google results now use the HTTPS protocol, according to a new study from Moz. The esteemed Dr Pete published a blog post this week on the data they’ve been tracking in the two year period since Google announced HTTPS was to be a light ranking signal…

[ad_1] When doing a link building strategy – or any other type of SEO-related strategy, for that matter – you might find the sheer amount of data that we have available to us at a relatively low cost, quite staggering. However, that can sometimes create a problem in itself; selecting the best data to use,…

[ad_1] Rebecca here, filling in for Christopher this week – and yes, these are some nice, roomy shoes I’m standing in, thanks for asking. I don’t have any witty comments to make about the current state of UK politics, so let’s dive straight into the search-related news you might have missed while you were outside…