[ad_1] In which we take a look at the experience of searching for a product, looking at a brand’s paid search ad for the item and its subsequent landing page, all from a customer’s point of view. This week: at last an (admittedly tenuous) excuse to write about Star Wars… booking Force Awakens tickets! Last…

[ad_1] I hate to be dramatic, but that’s just the way I’ve been feeling recently. Are there technically ways to get around having a dedicated Thank You page on your site? Sure. There are ways to get around just about anything you want. But for the short and long term effects on your account, as…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: loads of holiday related stats, and not even for the holidays you assume. Christmas Eve revealed as the most popular time of the year to propose Look, I’ll level with you,…

[ad_1] In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.”  I’ll be the first to admit that I’m no Tom Hanks, but could this be a clue – the Da Google Code? Well, regardless of the actual timing, Penguin 4.0 isn’t far away. There…

[ad_1] With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for shoppers’ attention across more devices and channels then ever before. According to a new Searchmetrics study, 67% of 2,000 US consumers polled will have researched gifts online on their smartphones. However an…

[ad_1] When your website’s down, it takes your search rankings down too. The first page of search engine results is prime real estate. And every webmaster is trying to get their website to show up there. But just when you think you finally landed a slice of that coveted real estate, you find your site’s…

[ad_1] This is the time of year when my industry colleagues make bold predictions about trends affecting local marketing in 2016. But I’m more concerned about a question you should be asking right now: how healthy is your location data? I doubt that many brands spend much time thinking about data health. It’s not the…

[ad_1] If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google’s search results, we’ve set the basis that Google has a lot of click data to play around with on page one but much less after that point. And all CTR studies (that…

[ad_1] You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it may lead to a ranking decrease.   In April, Google expanded its algorithm to include mobile-friendliness as a ranking signal and starting 1 November, if sites have these type of large interstitials in place, they…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for dinner. Google AdWords doubles structured snippets In August, Google…