[ad_1] Jason Miller knows a thing or two about content. He’s the Senior Content Marketing Manager at Linkedin, who presented a session titled “How to Achieve Face-Melting Content Marketing ROI” at ClickZ Live NY last week. With that title, the session immediately piqued my interest and Jason did not disappoint. In case you were wondering, face melting…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have loads of paid search stats and research and news on the latest madcap tinkering by Google. Paid search: John Lewis and Amazon spend the most on UK home décor…

[ad_1] As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search at Nielsen and Pierce Crosby, business development and experienced data analyst at StockTwits, we had a panel discussion on how brands can take their…

[ad_1] Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join…

[ad_1] Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local marketing visibility: it’s not just about local SEO. In a slide-show brimming with references to classic car movies, Greg Gifford raced through a host of tips and tricks that can…

[ad_1] It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It’s technology available today already being applied to search engines. Leading visionaries in search technology, including Google’s Beshad Behzadi in his keynote speech at the…

[ad_1] Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation and segmentation. Following Facebook’s path in trying to present a competitive advertising platform, Twitter is hoping to attract advertisers aiming for large-scale campaigns. According to Twitter: “Ad groups introduce a new level in our campaign hierarchy:…

[ad_1] By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe. It is an undeniable fact that Google has the largest search market footprint in the world. As a result, there is an endless supply of resources and information about how to…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have masses of stats and a surprising dearth of Google related news. Yes Google merely comprises 2/5 of this week’s stories. To make it for it next week, Google is…

[ad_1] Joe Pulizzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d discuss a few of the highlights (or lowlights, in some cases).  The study reveals that the vast majority of marketers have a long way to go before they become truly effective, with less than one in…