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Six of the most interesting SEM news stories of the week
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Which US sites lost the most amount of Google visibility in 2015?
[ad_1] Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were. Again, a huge thank you to Juan González from Sistrix who spent his time evaluating 200 US domains to give us this exclusive research. Here’s Juan’s insight…
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Seven excellent tips for making the most of Gmail Ads
[ad_1] Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes. I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned. Please note, this article was originally published earlier this…
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Which US sites gained the highest Google visibility in 2015?
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How to optimize images for SEO
[ad_1] There are many ways to make your articles easier to read on the web – lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye West’s mood swings – but one of the key ways to make your content look attractive is by using lots of lovely images. And the best thing about…
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Who really won the Super Bowl? A consumer search investigation
[ad_1] Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year. When consumers have questions or are seeking information related to the Super Bowl they turn to Google as it’s one of the most searched for events of the year in the world. Let’s analyze some…
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29 super useful PPC tools you need to try this year
[ad_1] Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on. Now in 2016, tools are essential for professional marketers. The…
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Eight of the most interesting SEM news stories of the week
[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. It’s a bumper week full of search data, stats on mobile shopping use and a rollercoaster-ride of social channel improvements. Some good, some bad. Actually a rollercoaster is a terrible analogy, it’s all…
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Fixing 404 Error Pages with Google Analytics
[ad_1] There have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. I have even written one myself and it’s a common slide in many of my talks. But with the newest features that are available within Google Analytics, these blog posts are due…
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How to capitalize on Voice Search and the death of the keyboard