[ad_1] If I told you that your company could automate your paid search advertising bids based on the conversion data of thousands of other businesses, but not your own data, would you tell me to take a hike? I think it’s safe to say that many of us PPC professionals disagree with Smart Goals for…

[ad_1] We’re back from Miami now, filled to the brim with ideas, enthusiasm and inspiration. Connect was the first of our brand new search marketing events, focusing on the user and their journey. During the two-day event, our attendees got to enjoy three excellent and deeply fascinating keynotes, as well as 30 other sessions across two…

[ad_1] Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to that last question will depend on the business and its goals. Measuring for its own sake is pointless, it has to align with business goals. With this in…

[ad_1] While our editor Christopher is busy sunning himself in Miami at SEW Connect, I’m left with the task of this week’s round-up of SEM news. So we have new Google mobile features, Valentine’s Day search stats and more… Google’s new ‘trip planning’ feature for mobile Google recently introduced a new feature for mobile users, as…

[ad_1] Reporting live from Connect, our two-day search event in Miami, here’s the second in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. Yesterday, we heard from the awesome Larry Kim from WordStream, the most influential PPC expert for three years in a row and a man…

[ad_1] Reporting live from Connect, our two-day search event in Miami, here’s the first in a series of posts summarising a few of our sessions, covering either organic engagement or paid search innovation. This morning, we heard from Collin Colburn from Forrester, who outlined a few tips for your current organic SEO strategy. Customers are…

[ad_1] This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at. Google Analytics is a free service…

[ad_1] What do the autocomplete results for the UK’s political parties tell us about the the corporate and political world, and how are they corrupting your search results? It’s a conspiracy! Political sabotage! Search engine optimisation in the hands of evil puppet-masters! If you’ve been on Facebook in the last 12 hours you will probably…

[ad_1] As it’s now February, let’s take a look back at January’s most interesting online stats that will perhaps point you in the right direction for what to expect for the rest of the year. Here we have everything from display ad spend, ‘peak tech’, in-app customer care, data failure, ad blockers to native ads…

[ad_1] I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here). Take the term ‘SEO’, for instance. Search engine optimization is defined by Wikipedia as “the…