[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: some of your favourite social networks turn against you, Bing and AOL become buddies and we discover the best way to share videos on Facebook. Bing now officially powers AOL Search …

[ad_1] Creating evergreen content is a great strategy for improving your search rankings, as well as improving the quality of your content.  As I said before when looking at ways in which content marketing and SEO work together, content shouldn’t be created purely to improve search rankings, but SEO should be considered.  If done properly,…

[ad_1] In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition software only once. This was a request to Siri to, “Open the pod bay doors HAL.” It’s great, you should try it… Although after repeatedly attempting it again this morning,…

[ad_1] After the turkey is eaten and you have watched enough bowl games to make your head spin, it’s time the think about the New Year. The holidays are a time where we enjoy being with friends and family, and reflecting on the year. It’s also a time to think about new resolves – things…

[ad_1] We already know that Google formulates its rankings based on a wide variety of factors and metrics.  Past that, it gets a little less clear cut in terms of which areas to focus on when optimising your site, and Google remains coy when it comes to confirming or denying how important some factors may…

[ad_1] What seems like quite a straightforward and possibly ridiculous question is meant as a ‘gut-check’. A question that shouldn’t just be identified only once by an organization, but periodically over time.  This is especially true if marketing teams have evolved over time or if product offerings or the company mission has changed. This question…

[ad_1] I last compiled a list of design trends back at the start of 2014. Things move quickly in the wide world of web design, but I feel that an annual list is probably overkill. As such, 2015 was a fallow year for me, but I thought I’d put a new list together this side…

[ad_1] MUHAHAHAHAHAHAHA MINE ALL MINE!!! See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, making it as easy as possible for Google to crawl every page nor does it matter that you’re creating top-notch content on a regular basis, because there will always be competition from…

[ad_1] I have noticed an increasing trend during the second half of 2015, which I believe will further increase in 2016: the recognized importance of links within online marketing by those outside SEO. Specifically, this recognition is happening by those higher up the marketing food chain: CMOs, VPs and marketing managers.  I’m in a unique…

[ad_1] There’s so much content out there these days that it can be difficult to cut through the noise. You really need to go the extra mile to make an impression.  Even some of the best content can wither on the vine. I’ve committed all manner of schoolboy errors over the years, from publishing at…