[ad_1] Last week I looked at the potential of evergreen content for SEO purposes, showing how it can work over time.  This time I’ll look at how to plan and create content like this, where to find ideas, and the different formats you can use. Planning and idea generation Ideas for content come from a…

[ad_1] Okay, I get it. You’ve read all the recaps, trends and goal post articles you can handle on paid search these past few weeks. But let’s talk, because I want to show you three areas you may not be thinking about that ultimately impact your customer’s journey – even though they’re a little off…

[ad_1] The Goliath in any industry will always have their version of David. Sometimes they may have more than one.   Right now Google has their standard competitors and a recent upstart called DuckDuckGo.   Just like Ello was to Facebook, DuckDuckGo will not retain or use consumer data. This has caused a lot of…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: Pandas, Periscopes and Paid search. Google integrates Panda into the core ranking algorithm As our own Chris Lake reported this week, there has been a new roll-out of Panda, and “it’s…

[ad_1] I’ll lay out my stall straight away, I don’t particularly like native advertising.  However, I’m seeing this as an exercise in trying to dispel my own confirmation bias. I would love nothing more than to rant endlessly about an advertising practice I’ve described before as no better than “autoplay video, Spotify ads and downloading…

[ad_1] When content marries with mobile, mobile will truly excel.  At the moment, content is universal. You do some research, get the lightbulb moment and then write an article. You publish this to the web and, hey presto, it’s available on desktop, tablet and smartphone. The content itself will soon be responsive though. Text will…

[ad_1] You may have followed the various murmurings on Twitter and beyond about a possible algorithm update from Google. Certainly the data seemed to suggest that something was happening. It was rumoured to be the much anticipated Penguin 4.0 update, but it turns out that there has been a new roll-out of Panda, and it’s…

[ad_1] Businesses with multiple websites across different countries have a number of decisions to make on how they structure their various sites.  But what are the advantages and disadvantages of each?  In this post we’ll look at the different approaches using selected major corporations to show what type of domain structure strategy they use across…

[ad_1] Twitter is “considering” a move towards a 10,000 character limit for tweets, according to an article by Kurt Wagner on Re:code.  The post cited ‘multiple sources’ but is somewhat speculative. The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be a ‘read…

[ad_1] Avinash Kaushik, Digital Marketing Evangelist at Google and author of Web Analytics 2.0, has the ability to convey genuinely enlightening, yet complex technical guidance in the most approachable and entertaining manner possible.  Avinash’s blog Occam’s Razor is a must-read for every digital marketer at every level, and his keynote speaking gigs are equally as unmissable. Therefore…