-
Google's Q3 earnings: how did mobile search perform?
[ad_1] Google recently released its Q3 earnings, citing strength in overall results and calling particular attention to the mobile search business. How did search perform and what’s next for the channel? Back in May, Google announced that mobile search had overtaken desktop search in 10 countries, and that momentum appears to be showing no signs…
-
Seven of the most interesting SEM stories and stats of the week
[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: improvements to Google Maps, Search Console and Yahoo, as well as news on the success of this year’s Singles Day. You can use Google Maps offline now You just have to…
-
How to use social media at every stage of the sales funnel
[ad_1] Thinking of social media as part of the phrase ‘social media marketing’ is an unduly limited way to approach it. Many customers are using social media more than ever before and the challenge doesn’t stop at marketing. We need to find ways to make meaningful connections with customers at every stage of the sales…
-
10 years of Google Analytics… and 10 features you’re probably not using
[ad_1] Back in 2003 Google bought a company called Urchin Software, and subsequently launched the first free, commercial-grade analytics platform. How time flies! Since then many of us have become seasoned users of Google Analytics, though it’s such a powerful, ever-evolving tool that I for one have still to get to grips with a bunch…
-
Are beacons the most disruptive force in mobile search?
[ad_1] It’s a very interesting time for search marketers. Desktop and notebook search trends are settling into a predictable Monday through Friday routines. Tablets are becoming the go-to mobile device for dual screening time in front of the television, which is increasingly streaming on-demand content. Deep links are presenting new opportunities for app search on…
-
Case study: will new domain extensions provide an SEO boost?
[ad_1] While many in the SEO community debunk the myths that the new domain extensions will have any impact on SEO status, others have proven otherwise. I had the opportunity to speak with Daniel Negari, the CEO of .XYZ who is also operating .CARS along with .CAR, .AUTO, .COLLEGE, .RENT, .SECURITY, .PROTECTION and .THEATRE. …
-
Four easy calculated metrics you can implement in Google Analytics
[ad_1] Slowly but surely Google Analytics is becoming a fully fledged powerhouse tool of digital business intelligence. You can upload your own custom data, campaign cost data, send custom dimensions and metrics, include Big Query integration, sync with the DoubleClick suite, AdWords… something we all have seen coming since people started tracking their coffee machines…
-
Three reasons why the search industry needs a shake up
[ad_1] Google might be the biggest and richest company around, but its dominance means that the search industry has stagnated and there are no serious contenders for Google’s crown. In this article I’m going to examine how the undeniable might and competitive prowess of Google is smothering other business models and suppressing innovation in what…
-
Nine fascinating SEM news stories and stats from this week
[ad_1] Just like the current series of The Muppets, our weekly programme has been put on hiatus for re-tooling. Unlike the current series of The Muppets however, our re-tooling has involved mixing up the normal parade of SEM stats with some of the most interesting search industry news stories from the week. Who knows what…
-
How retailers can use how-to guides for content marketing
[ad_1] How-to guides, buyer’s guides and instructional videos can be an effective content marketing tactic for online retailers. In this post I’ll look at some examples from ecommerce sites and show how effective they can be. What are how-to guides? In this context I mean content on retail websites which offers useful advice for visitors. …