[ad_1] If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google’s location data says.  Google has released some location data in advance of Thanksgiving and Black Friday, showing footfall peaks for retail stores.  As we can see below, traffic to all types of stores…

[ad_1] Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw…

[ad_1] This week, I had the opportunity to attend the ClickZ Live Digital Marketing Conference in Chicago to talk with some of the leaders in mobile design, advertising and engagement. There was a ton of great information presented, but all in all, it came down to the stats shared and the questions they provoked. To…

[ad_1] When it comes to getting things done, hiring people brighter than yourself is generally considered something of a no-brainer. But there’s more to building a team than simply assembling a bunch of the smartest people you can find. Google has spent the past two years studying more than 180 of its teams, to figure…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: updates to multiple Google products, a single concession to Bing and many instances of mobile phone screenshots that you can barely tell the difference between. Who’s this text from? I hope…

[ad_1] Business-to-business pay per click can be a very different beast to business-to-customer. You’re working with complex purchases, long lead times and a different content approach. While best practices may apply to your landing pages, each case is unique and often driven by the wants of the client who is usually very short on time…

[ad_1] A ’code freeze’ is a period of time where no new developments on a website are allowed to launch.  For retailers this will help minimise errors or downtime during the peak shopping season.  A recent study reveals that retailers expect a 4% increase over last year’s shopping season, projecting $965bn in sales between November…

[ad_1] I’ve just launched a new startup called EmpiricalProof, aimed squarely at ecommerce, marketing and UX professionals. I’m focused on product vision, content marketing and growth, and am currently putting a few processes in place that will help me to make the most of my time. If there’s one thing I know about running a…

[ad_1] I’ll be sharing three valuable audience segments and some insider tips that will get you off to a flying start with remarketing. When people look for products and services, they rarely convert on their first visit. As you may know, 96 percent of first time visitors leave websites without converting. Remarketing allows you to…

[ad_1] What is your unique value? How do you separate yourself from the competition?   I’m not asking what you came up with in a marketing meeting, but what really makes you better than the competition from your customer’s perspective? The battle for leads, customers and revenue through PPC advertising is fierce and it’s getting…