[ad_1] In its simplest form, SEO is often thought of as rankings on a search results page. Truth is, that’s only part of the story.  SEO is about understanding what consumers are looking for and recognizing how a brand can provide value in that moment.  We know that Google increasingly considers user behavior signals. Factors…

[ad_1] How can marketers use offline ads to drive brand and product searches? In this post I’ll look at some examples, stats and suggested best practices.  Using TV and other offline ads to drive search behaviour Driving search isn’t necessarily the prime purpose of offline ads, but marketers should be aware that many are likely…

[ad_1] When it comes to online reputation management (ORM) there’s no doubt the strong role PPC can play if you need something quick to address a problem.  Following on from Marcela De Vivo’s recent article on online reputation management here I’ll be sharing with you ways you can combat bad press during times of public…

[ad_1] Following on from Marie Haynes’ recent article on whether you should audit your disavow file, let’s get right back to basics and explore what the disavow file is, why it exists, and how and when to use it. Links are still the number one ranking signal for a website. Staying on top of the…

[ad_1] You won’t have failed to notice in the news this week certain headlines along the lines of “Google reveals new machine learning algorithm” or “Google turning its search over to artificial intelligence” or “The machines have taken over, run screaming for the hills.” That last one is taken from my own street-pamphlet The Sensationalist…

[ad_1] Here’s the skinny on all that’s happening right now in search behaviour. Yesterday I was lucky enough to attend 7thingsmedia’s Consumer Search Behaviour event at the Electric Cinema in Shoreditch, London. Why lucky? Well for me, it was a great little cinema with comfy armchairs and you get your own side-table with a little standard-lamp.…

[ad_1] In this post I’ll look at how related domains are competing against each other for search rankings. Some are sites from the same parent company, other international versions of sites.  In one way or another, they are cannibalising each other’s search rankings.  Forms of cannibalisation There are four types of cannibalisation which can effect…

[ad_1] I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally.  Here are several suggestions for ways to keep visitors from leaving your site and enticing them…

[ad_1] Over the years, what makes a positive user experience and what will drive conversions has changed dramatically.  10 years ago, banner ads were all the rage and offers for a free laptop actually drove customers towards a particular brand. Today’s online customers are much more sophisticated. They ignore flashy advertisements and pop-up ads merely…

[ad_1] Sometimes we’re just too good at what we do.  I find that ecommerce sites are usually more likely than marketing sites to have multiple URLs competing for a ranking for the same term. However it is common for top-of-the-funnel, broad terms to be a keyword of focus for multiple pages on your site whether…