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Hootsuite social trends report for 2020
[ad_1] Vancouver, BC – December 11, 2019 – Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, today released its ‘Social Media Trends 2020’ report. The company’s fourth annual report on global social trends reveals the biggest opportunities for brands to…
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Search, scandal, and big promises Search Engine Watch
[ad_1] The UK goes to the polls this week and the governing Conservatives have already made headlines for their online activities. Luke Richards dives into the political battleground that is the Google SERPs – and provides his analysis of the manifesto promises relevant to the digital business community. As the UK heads towards its third…
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Why they matter so much in content strategy Search Engine Watch
[ad_1] If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know there’s some debate around what it actually means. Many believe keywords that are longtail mean they have a lot of words in them. It’s the difference between “swimming pools” and “swimming pool installation in Boca Raton, FL”,…
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11 Deadly SEO mistakes to avoid in 2020
[ad_1] SEO is extremely important for growing your brand in 2020. This is especially after social media’s importance in driving traffic reduced and Google became the major source of referral traffic in 2017 by driving 35% of site visits. By using SEO, you can improve your website’s ranking in Google’s Search Engine Results Pages (SERPs) and…
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How to create an SEO strategy for website redesign and migration Search Engine Watch
[ad_1] A new guide, Best Practices for Website Redesign & Migration, outlines detailed best practices for implementing search engine optimization (SEO) for a website redesign. It includes a list of comprehensive tips aimed at educating website owners about common redesign obstacles, website structure as it relates to SEO, preserving domain and URL equity, keyword research, and…
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5 levels of automated digital progression & elevation Search Engine Watch
[ad_1] Today, SEOs have a massive opportunity to expand their role in digital workflows, as far as both the volume and importance of tasks available. As companies increasingly look for equal parts creativity and analytical skills in digital leadership, experienced SEOs are uniquely positioned to fill the gap—that is, if they are able to capitalize…
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Five factors that determine the overall page quality
[ad_1] Google always ranks a web page after determining its overall quality. Page quality is a measure of the importance of a web page in the eyes of Google. In order to determine the overall quality of a web page, Google hires real humans who are known as “Search Quality Raters“. Page Quality rating or…
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Q&A with Mastercard’s Guillaume Conteville Search Engine Watch
[ad_1] One in five searches are now made via voice with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for voice search? In fact, there are now more than one billion voice searches per month, and this number will only rise over the coming…
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Interview with Marie Haynes: What you need to know about E-A-T
[ad_1] I had the great pleasure of being able to ask Dr. Marie Haynes a few questions about E-A-T. What it is and how you can improve it. Dr. Marie Haynes is a well-known SEO expert from Ottawa, Canada. She speaks a lot about Google penalties, algorithm changes such as Panda, Penguin, and also Google’s Quality…
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From SEO to CMO: Self driving technology and the path to C-Suite
[ad_1] There is an incredibly exciting trend happening in the SEO community where more and more marketers are taking on more responsibility across multiple facets of digital marketing. As digital marketing develops more nuanced and targeted execution, marketers see ways to diversify their skillsets and impacts on their organizations. For search marketers, there has never…