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Tag: social media marketing

  • Top three strategies to expand your audience across channels Search Engine Watch

    [ad_1] Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising and others. While your channels or tactics may change, the goal of all marketers remains the same – to grow your brand and build…

  • Six must-know international SEO tips to expand your businesses Search Engine Watch

    [ad_1] The start of international expansion is an incredible milestone for any business, and gearing up to take your venture around the world will be one of the most exciting moments of your career. But just because your business is thriving at home doesn’t mean that it will be a success abroad. To achieve that,…

  • Google for branding: Getting more from search engine services

    [ad_1] Google hasn’t been merely a search engine for some time. These days it has grown into a massive space on the web where businesses and potential customers can meet. In this article, we’ll touch on the aspects of using Google for branding. Here’s a list of Google’s underused services, and suggested ways you can…

  • Four powerful tools to optimize your social media conversions Search Engine Watch

    [ad_1] I think you’ll agree with us when we say, “It’s really hard to get conversions from social media channels.” Hours of creation and curation later, all we get are a few likes or just basic inquiries. But what if we told you that getting leads from social media isn’t quite a very hard nut…

  • How to uncover digital growth opportunities for SMBs in 2020 Search Engine Watch

    [ad_1] Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads? Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing?…

  • How to improve your website ranking in 2020

    [ad_1] There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search engines rank websites to determine which websites are the best for keyword searches. This is particularly something that people who are just starting into online…

  • Five simple content marketing trends for 2020

    [ad_1] How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in the new year. We’ve welcomed 2020 and it’s the perfect time to start thinking of the best way to maintain a successful content marketing strategy over the next 12 months. New channels,…

  • Voice search optimization: The why and how

    [ad_1] Voice search optimization is a hot topic in the digital marketing industry. A few years ago, voice search seemed like a far fetched idea that was limited to some science fiction movies. But today, its popularity is increasing day by day.   If you’re a Star Trek fan, you would definitely recall the scenes when actors…

  • Four SEO myths to shake off in 2020

    [ad_1] If you’re in charge of managing a website, you’re probably always looking for ways to make your site smarter, faster and more relevant to users so it ranks higher in organic search results. Though, due to the unpredictable reputation of SEO, there have been many SEO myths circulating around how to achieve higher organic rankings.…

  • How to use the art of storytelling to boost content marketing results Search Engine Watch

    [ad_1] No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective…