[ad_1] Google has been rolling out Universal Analytics steadily since its launch in 2012 and this year, it announced that the transfer of properties from Classic to Universal Analytics was complete. If you’ve not upgraded yourself, the chances are that Google has done it automatically for you (and you’ll see a notification like this in…

[ad_1] As 2015 comes to a close, people will soon be thinking about their New Year’s resolutions. Losing 10 pounds, quitting smoking, saving more money, stuff like that. Gabriel Weinberg’s New Year’s resolution is to raise the standard of trust on the Internet. With ad blockers so well-known and easily accessible, consumers are increasingly opting…

[ad_1] Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social? A recent article here on SEW correctly discussed the effectiveness of harnessing social media but the article suggested, using Moz’s 2015 search ranking factors report, that we should use…

[ad_1] Earlier today I wanted to visit Taskrabbit, so typed the brand name into Google to navigate my way to its website. Here’s what was shown on the first results page… Wow, Taskrabbit is so good they listed it twice! Related articles Obviously the top listing is a paid search ad, although perhaps that’s not…

[ad_1] Reviews are a massive part of the web now, and an absolute essential for online retailers.  They’re also vital for local businesses, whether or not they sell online, thanks to their sheer prominence in local search results.  Just look at this mobile search for restaurants in Chicago. The best organic listings are taken by…

[ad_1] If you haven’t already heard, Search Engine Watch has some exciting news… we’ve launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at the Ritz-Carlton Key Biscayne in Miami. Bringing together the who’s who of search marketing, we’re calling in all our favors from the last 20…

[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: the sheer massiveness of this year’s holiday weekend spend, a couple of Google updates and a shameless plug. Thanksgiving is the new Black (Friday) Kenshoo has revealed the paid search trends…

[ad_1] Google Analytics comes with quite a few standard reports and settings, but you can extract much more value, and tailor it to your own needs with a little customisation.  You can create custom reports, custom dashboards, and segments to interrogate the data in different ways.  In this post I’ll look at how to create…

[ad_1] Last week we published a very handy guide to social media image sizes on our sister website ClickZ UK.  If you click on the above link, you can see a much larger version of the infographic, but we also thought it was worth sharing here at SEW. All of the sizes are in pixels…

[ad_1] An article from Intercom’s Ben McRedmond about growth hacking has been doing the rounds over the past week or so. The headline ‘growth hacking is bullshit’ makes the author’s position quite clear from the outset. Ben starts off by questioning the very concept of growth hacking: Related articles “I’m not even sure if…