[ad_1] Businesses know that the holiday period can be critical to the success of their entire year, with nearly one fifth of annual sales occurring during these couple of weeks.  And of course online sales are playing an increasingly prominent role in the hustle and bustle. There were $72.03bn in ecommerce sales during 2014’s holiday…

[ad_1] Even though you optimize like crazy for keywords and keyword groups, don’t overlook another powerful, although somewhat mysterious, Google ranking factor: user behavior. There’s strong evidence that optimizing for user metrics can boost your position in SERPs. True to form, Google has never explicitly said that searchers’ behavior influences the way your web pages rank.…

[ad_1] We’ve known for some time that Google uses humans to complement its search algorithm, to help it sense check the quality of its rankings. In 2013 it publicly shared its advice to those who perform these checks, which helped to shine a light on what it considers ‘quality’. Two years is a long time…

[ad_1] Google has today announced new features for its store visits metric for AdWords users.  The new metrics will give advertisers more insight into store visits, with the ability to view visits at a keyword or Ad Group level.  Advertisers will also be able to view visits by day, week or month to give them…

[ad_1] Over at ClickZ we’ve published a very handy mobile design article by digital consultant and ClickZ writer Andy Favell, entitled six strategy questions to address before you design and build a mobile-friendly site (or app). We thought it was so terribly handy, that we’re going to excerpt it here for you now on SEW.…

[ad_1] Thanksgiving Day is among other things, dedicated to friends, family and (over) indulgence.  This day includes traditions that date back to 1621, as well as ones that have changed over time. Therefore I wanted to step back from my own Thanksgiving rituals and take a look at how other Americans are spending this day.…

[ad_1] If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google’s location data says.  Google has released some location data in advance of Thanksgiving and Black Friday, showing footfall peaks for retail stores.  As we can see below, traffic to all types of stores…

[ad_1] Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw…

[ad_1] This week, I had the opportunity to attend the ClickZ Live Digital Marketing Conference in Chicago to talk with some of the leaders in mobile design, advertising and engagement. There was a ton of great information presented, but all in all, it came down to the stats shared and the questions they provoked. To…

[ad_1] When it comes to getting things done, hiring people brighter than yourself is generally considered something of a no-brainer. But there’s more to building a team than simply assembling a bunch of the smartest people you can find. Google has spent the past two years studying more than 180 of its teams, to figure…