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Six of the most interesting SEM stories of the week
[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: updates to multiple Google products, a single concession to Bing and many instances of mobile phone screenshots that you can barely tell the difference between. Who’s this text from? I hope…
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Three B2B landing pages and how they were improved
[ad_1] Business-to-business pay per click can be a very different beast to business-to-customer. You’re working with complex purchases, long lead times and a different content approach. While best practices may apply to your landing pages, each case is unique and often driven by the wants of the client who is usually very short on time…
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Preparing your ecommerce SEO strategy before the holiday code freeze
[ad_1] A ’code freeze’ is a period of time where no new developments on a website are allowed to launch. For retailers this will help minimise errors or downtime during the peak shopping season. A recent study reveals that retailers expect a 4% increase over last year’s shopping season, projecting $965bn in sales between November…
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How to set up a content marketing radar station in Slack
[ad_1] I’ve just launched a new startup called EmpiricalProof, aimed squarely at ecommerce, marketing and UX professionals. I’m focused on product vision, content marketing and growth, and am currently putting a few processes in place that will help me to make the most of my time. If there’s one thing I know about running a…
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Remarketing tips with Bing Ads
[ad_1] I’ll be sharing three valuable audience segments and some insider tips that will get you off to a flying start with remarketing. When people look for products and services, they rarely convert on their first visit. As you may know, 96 percent of first time visitors leave websites without converting. Remarketing allows you to…
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Eight steps for an advanced PPC competitor analysis
[ad_1] What is your unique value? How do you separate yourself from the competition? I’m not asking what you came up with in a marketing meeting, but what really makes you better than the competition from your customer’s perspective? The battle for leads, customers and revenue through PPC advertising is fierce and it’s getting…
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Google's Q3 earnings: how did mobile search perform?
[ad_1] Google recently released its Q3 earnings, citing strength in overall results and calling particular attention to the mobile search business. How did search perform and what’s next for the channel? Back in May, Google announced that mobile search had overtaken desktop search in 10 countries, and that momentum appears to be showing no signs…
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Seven of the most interesting SEM stories and stats of the week
[ad_1] Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: improvements to Google Maps, Search Console and Yahoo, as well as news on the success of this year’s Singles Day. You can use Google Maps offline now You just have to…
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How to use social media at every stage of the sales funnel
[ad_1] Thinking of social media as part of the phrase ‘social media marketing’ is an unduly limited way to approach it. Many customers are using social media more than ever before and the challenge doesn’t stop at marketing. We need to find ways to make meaningful connections with customers at every stage of the sales…
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10 years of Google Analytics… and 10 features you’re probably not using
[ad_1] Back in 2003 Google bought a company called Urchin Software, and subsequently launched the first free, commercial-grade analytics platform. How time flies! Since then many of us have become seasoned users of Google Analytics, though it’s such a powerful, ever-evolving tool that I for one have still to get to grips with a bunch…